Brand Tone

Friendly, Casual, and Adventurous

Brand Values

• •Passion for the Ocean
• •Practicality and Quality
• •Community
• •Sustainability
• •Authenticity

Best Practices

• •Speak Like a Friend, Not a Corporation: Always use a conversational and approachable tone. Use "you" and "we" to create a direct connection. Ask questions in your copy to engage the audience.
• •Lead with the Lifestyle, Support with the Features: Your primary message should be about the adventure, freedom, and joy of the beach lifestyle. Use the practical features (sand-free, quick-dry, lightweight) as the reasons *why* your product enables that lifestyle.
• •Embrace User-Generated Content (UGC) and Language: Continue to feature customer photos and testimonials. Pay attention to the words and emojis your community uses when they post about your products and incorporate that authentic language into your own captions.
• •Keep it Simple and Scannable: Beach lovers are on the go. Use short sentences, bullet points (like on the website), and emojis to break up text. Make your key messages easy to absorb quickly on a mobile device.
• •Be Passionate and Authentic: Your brand's greatest strength is its genuine story. Let your passion for the ocean shine through in every piece of copy. From the "About Us" page to a simple Instagram caption, your authentic voice is your most valuable asset.

Social Perception

Positive Customer Feedback, Relatable and Modern Brand, Lifestyle Enabler

Copy Examples

• •Your beach day just got a major upgrade. 🌊 Say goodbye to sandy cars and hello to quick-drying comfort. Our hooded towels are the game-changer you've been waiting for. Pack less, adventure more. #TheWaveCo #BeachEssential
• •Tired of bringing the entire beach home with you? We get it. That's why we created our sand-free hooded towels. They're ultra-absorbent, dry in a flash, and leave the sand where it belongs. Get yours and reclaim your adventure!
• •More Beach. Less Hassle. Discover our game-changing hooded towels. Lightweight, sand-free, and crafted from recycled materials for the ultimate beach day. Free AU shipping on all orders.
• •Hey [Name], welcome to The Wave Co! We're more than just a brand; we're a community of ocean lovers, adventurers, and sunshine seekers. We started this journey to create products we'd want to use on our own beach days, and we're so stoked to have you with us. Keep an eye out for exclusive deals and stories from the coast!
• •When you guys place an order, you're not just buying a towel, you're fueling our dream! ✨ So stoked to be sending this out. #SmallBusiness #PackingOrders #BeachLife #TheWaveCo