Brand Tone

Professional and Authoritative, Aspirational yet Accessible, Trustworthy and Reliable, Customer-centric and Helpful, Polished and Elegant

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Trust and Reliability
• •Variety and Choice
• •Heritage and Expertise

Best Practices

• •Always Emphasize Authenticity and Trust: Consistently mention "genuine products," "authorized retailer," and the backing of Al-Futtaim to reinforce reliability.
• •Maintain a Professional yet Approachable Voice: Use clear, elegant language that reflects the quality of the products, while also being welcoming and helpful in customer interactions and descriptions.
• •Highlight Variety and Expertise: Showcase the breadth of brands and styles available, positioning The Watch House as knowledgeable experts who can cater to diverse tastes and needs.
• •Balance Aspiration with Accessibility: Feature premium aspects of the brands while also making sure to communicate offers, benefits like free shipping, and easy payment solutions to appeal to a broader audience.
• •Be Consistent Across All Channels: Ensure that the tone of voice, key messages (like genuine products, after-sales service), and visual identity are harmonious across the website, social media platforms, and in-store communications.

Social Perception

The Watch House is generally perceived as a reputable and reliable retailer for genuine branded watches in the UAE. Customers appreciate the wide selection, the quality of products, and the helpfulness of the staff. The association with Al-Futtaim adds a layer of trust and establishment. They are seen as a go-to destination for both fashion and more premium watch brands, offering a good balance of luxury and accessibility through various price points and payment options. The brand is viewed as a professional and established player in the watch retail market.

Copy Examples

• •Headline: Find Your Signature Timepiece. Body: At The Watch House, discover an unparalleled collection of authentic, world-class watches. From timeless classics to the latest trends, experience expert service and the assurance of genuine quality. Your journey to iconic style starts here. #TheWatchHouse #LuxuryWatches #GenuineQuality
• •Headline: Elegance You Can Trust. Service You Deserve. Body: For over 50 years, The Watch House, part of Al-Futtaim, has been the UAE's trusted destination for renowned watch brands. Explore Seiko, Raymond Weil, Fossil and more, all backed by our commitment to authenticity and exceptional customer care. Visit us online or in-store. #WatchesUAE #AuthorizedDealer #TimeTrusted
• •Headline: The Perfect Watch for Every Moment. Body: Whether it's a statement of success or a celebration of style, find the watch that speaks to you at The Watch House. With flexible payments and a wide selection from leading brands, owning your dream timepiece has never been easier. #StyleStatement #WatchOfTheDay #TheWatchHouseUAE
• •Headline: Beyond the Tick-Tock: A Legacy of Excellence. Body: The Watch House isn't just about selling watches; it's about delivering a promise of authenticity, quality, and a premium shopping experience. As authorized retailers for the world's finest brands, we bring you craftsmanship you can rely on. #AlFuttaim #GenuineWatches #ExpertService
• •Headline: Unwrap Timeless Style. Body: Discover the latest collections and iconic designs at The Watch House. From sophisticated chronographs to elegant dress watches, each piece is 100% genuine and curated for the discerning individual. Enjoy free UAE shipping and dedicated after-sales support. #NewCollection #FashionWatches #TheWatchHouseStyle