Brand Tone

Approachable & Welcoming, Knowledgeable & Passionate, Ethical & Conscious, Elevated yet Unpretentious, Authentic & Local

Brand Values

• •Community
• •Quality & Craftsmanship
• •Sustainability & Ethical Sourcing
• •Hospitality
• •Authenticity & Connection

Best Practices

• •Emphasize 'Community' and 'Neighborhood': Consistently use language that reinforces the shop as a local gathering place, a 'third space' for neighbors.
• •Highlight Ethical & Sustainable Choices: Casually but regularly mention the commitment to natural wines, small producers, and planet-friendly practices in product descriptions and storytelling. This reinforces core values without being preachy.
• •Be Knowledgeable but Approachable: Share details about the coffee's origin or a wine's unique qualities in a way that educates and invites curiosity, rather than intimidates. Avoid overly technical jargon unless explained simply.
• •Maintain a Warm, Friendly, and Inclusive Voice: Ensure all communications, from social media replies to in-store signage, are welcoming and reflect genuine hospitality.
• •Connect to Austin's Authentic Vibe: Subtly weave in the local connection, whether it's referencing Austin culture, the neighborhood, or the story behind 'The Violet Crown' name, to resonate with the local community and visitors seeking an authentic experience.

Social Perception

Positive Neighborhood Hub, High-Quality Offerings, Friendly and Inviting Atmosphere, Confusion with Other 'Violet Crown' Entities

Copy Examples

• •Instagram Post (Image: Sun-drenched interior, people chatting): Your neighborhood living room, now serving sunshine and the finest natural wines. 🌿☕ Unwind with us at The Violet Crown – where good coffee, exceptional wine, and community meet. #VioletCrownATX #AustinCoffee #NaturalWine #CommunityLove #Crestview
• •Facebook Event (For 'Intro to Natural Wine' class): Curious about natural wine? Join us for an approachable evening discovering wines made with passion and respect for the planet. We'll explore unique flavors and the stories behind our favorite small producers. Perfect for beginners and enthusiasts alike! Link in bio for tickets. #VioletCrownEvents #NaturalWineAustin #WineEducation #ATXFoodie #SupportLocalATX
• •Website Homepage Headline: The Violet Crown: Sip Sustainably. Connect Locally. Experience Austin's authentic coffee and natural wine culture, right here in your neighborhood.
• •Local Ad Snippet: More than just a coffee shop, more than just a wine bar. The Violet Crown is Crestview & Brentwood's own 'third place' – thoughtfully sourced, passionately served. Come find your new favorite. 7100 Woodrow Ave.
• •Email Newsletter Subject Line: This Week at The Crown: New Roasts, Rare Vintages, and Your Wednesday Pick-Me-Up! (Body Teaser): Hey Neighbors! Discover what's fresh on our shelves, from single-origin coffees that tell a story to natural wines that dance on your palate. Plus, don't forget Wine Flight Wednesday – your midweek escape awaits!