Brand Tone

Creative and Inspiring, Friendly and Approachable, Helpful and Informative, Enthusiastic and Passionate, Community-Focused

Brand Values

• •Creativity
• •Quality
• •Variety and Choice
• •Customer Enablement
• •Joy of Crafting

Best Practices

• •Stay Inspired by Your Community: Actively listen to and engage with your audience on social media. Understand their current projects, challenges, and the language they use. This helps keep your copy relevant and relatable.
• •Focus on the 'Make': Always bring the copy back to the joy and possibility of creation. Instead of just listing product features, highlight what amazing things customers can *do* with them.
• •Inject Genuine Passion: Let your love for crafting and creativity show. Use vibrant, positive language. If you're excited about a product or idea, your audience will be too.
• •Educate and Empower: Position the brand as a helpful guide in the crafting journey. Offer tips, answer questions through your copy, and make crafting feel accessible and fun.
• •Be Visually Cohesive: Ensure your brand's visual elements (logo, color palette, imagery) complement and reinforce the creative, friendly, and inspiring tone of your copy across all platforms.

Social Perception

The Vinyl Haus is likely perceived by its social media followers as a vibrant and current source for diverse vinyl supplies, especially given their active and trendy TikTok presence. Customers probably view them as a knowledgeable supplier that caters to specific crafter needs, such as offering custom DTF prints and a wide variety of patterns. Their status as an authorized reseller for Siser and Oracal lends them credibility and positions them as a trustworthy source for these popular, quality brands.

Copy Examples

• •✨ Get Ready to Create Magic! ✨ Our NEW collection of patterned HTV has just landed at The Vinyl Haus! 😍 From whimsical florals to bold geometrics, find the perfect design to bring your next project to life. What will you make first? #TheVinylHaus #PatternedVinyl #CraftInspo #NewCollection #DIYDreams
• •Your Vision, Our Vinyl. Quality Siser & Oracal products, endless patterns, and all the tools you need. Let's make something amazing! Shop Now.
• •No more weeding tiny pieces! 🙌 Check out how easy our custom DTF transfers are! Perfect for that multi-color design you’ve been dreaming of. 😉 #DTFTransfers #TheVinylHausNB #CraftHack #SmallBusiness #VinylTok
• •Craft a Little Happiness! ✂️ Fresh Vinyl Styles & Project Ideas Inside!
• •Ready to make it sparkle? Our premium glitter adhesive vinyl adds dazzling dimension to any project. Easy to cut, simple to apply, and oh-so-shiny! Perfect for decals, tumblers, and bringing a bit of glam to your everyday. Let your creativity shine!