Brand Tone

Aspirational yet Accessible, Elegant & Sophisticated, Inspiring & Personal, Passionate & Expert, Welcoming & Customer-Oriented

Brand Values

• •Accessibility of Good Design
• •Quality and Craftsmanship
• •Aesthetics and Timeless Design
• •Personalization and Individuality
• •Customer Focus & Service
• •Inspiration

Best Practices

• •Embrace "Elegant Accessibility": Always balance sophisticated design language with the assurance of affordability and attainability. Avoid overly exclusive or technical jargon. Use evocative words that speak to beauty and style, but keep the overall message grounded and welcoming.
• •Highlight Scandinavian Roots & Timelessness: Consistently refer to the quality, aesthetic, and timeless nature of Scandinavian design. Use phrases that evoke minimalism, craftsmanship, and enduring appeal. This reinforces the brand's heritage and product quality.
• •Focus on Personalization & Storytelling: Encourage customers to see the furniture as a way to express their individuality. Use language that inspires them to create their "own statement" or reflect their "personal style." Frame products not just as objects, but as part of their home’s story.
• •Maintain a Passionate & Knowledgeable Voice (Subtly): While being accessible, let the expertise and passion for design shine through. Mentioning collaboration with designers or the careful curation process can do this without sounding pretentious. The tone should be confident in the quality and design offered.
• •Be Consistently Welcoming & Solution-Oriented: Whether it's an invitation to the showroom, an offer for design consultation, or clear product information, the copy should always feel helpful and customer-focused. Ensure calls to action are clear and encourage interaction. Echo the "A ROOM WITHOUT VINTAGE HAS NO SOUL" sentiment to add warmth and character.

Social Perception

Provider of stylish, quality, vintage-inspired Danish design, appreciated for its beautiful and well-described products.

Copy Examples

• •Headline: Your Home is a Story. Tell it with Soul. Body: At The Vintage Room, we believe beautiful design shouldn't be out of reach. Discover our curated collection of vintage-inspired furniture with a modern Scandinavian heart – timeless pieces, affordably priced, and ready to reflect your unique style. Because a room without vintage has no soul. Call to Action: Explore the Collection & Find Your Story.
• •Headline: Scandinavian Elegance. Uniquely Yours. Body: Reimagine your space with The Vintage Room. We fuse minimalist luxury with the enduring quality of Scandinavian design, offering customizable pieces crafted with passion. Let our experts help you create a home that’s as individual as you are. Call to Action: Visit Our Copenhagen Showroom or Book a Design Consultation.
• •Headline: More Than Furniture. It's a Feeling. Body: Step into The Vintage Room and discover pieces that do more than fill a space – they create an atmosphere. From statement chairs to subtle accents, each item is chosen for its aesthetic appeal and timeless quality, bringing a modern twist to vintage charm. Call to Action: Get Inspired – Shop New Arrivals.
• •Headline: The Art of Hygge, Redefined. Body: Good design is for everyone. That's our philosophy at The Vintage Room. We partner directly with artisans to bring you exceptional vintage-inspired furniture at prices that make sense. Create your sanctuary with pieces that speak of quality, comfort, and timeless Danish style. Call to Action: Discover Affordable Luxury for Your Home.
• •Headline: Curated for You. Crafted with Passion. Body: The Vintage Room brings you reinterpreted vintage designs, blending classic aesthetics with a contemporary edge. From our Copenhagen studio to your home, experience the beauty of quality materials, expert craftsmanship, and a style that’s all your own. Call to Action: Personalize Your Perfect Piece Today.