Brand Tone

Elegant & Artistic, Nature-Loving & Gentle, Conscious & Boutique, Appreciative & Celebratory

Brand Values

• •Celebration of Nature: Specifically Australian flora and fauna.
• •Artistic Quality & Craftsmanship: Emphasis on beautiful illustrations and design.
• •Sustainability & Eco-friendliness: Using environmentally friendly materials.
• •Local Production: Designed and printed in Melbourne.
• •Uniqueness & High Quality: Aiming to create distinctive and well-made products.

Best Practices

• •Embrace Evocative Language: Use descriptive words that paint a picture and appeal to the senses, reflecting the artistic and natural themes (e.g., "delicate," "intricate," "vibrant," "whispers," "sun-dappled").
• •Highlight Core Values: Consistently weave in mentions of eco-friendliness, local production, and the celebration of Australian nature in product descriptions, social posts, and website copy.
• •Maintain an Elegant & Respectful Voice: Avoid overly casual slang or hype. The tone should be warm and appreciative, reflecting a genuine love for art and nature.
• •Focus on the "Why": Explain the inspiration behind designs (e.g., a particular flower, a walk in the bush), connecting customers to the artistic process and the brand's passion.
• •Ensure Visual & Textual Harmony: The copy should complement the visual aesthetic. If the visuals are soft and artistic, the language should mirror that. This is especially crucial for social media and the website.

Social Perception

A purveyor of beautiful, high-quality, eco-conscious stationery that celebrates Australian nature.

Copy Examples

• •Homepage Welcome: Discover the delicate beauty of Australian nature, captured on exquisite, eco-friendly stationery. Each Vignette piece is a small work of art, designed and printed in Melbourne to bring a touch of natural elegance to your correspondence.
• •Product Description (e.g., Kookaburra Greeting Card): Share a moment of Australian charm with our Kookaburra greeting card. Intricately illustrated and printed on sustainably sourced paper, it’s the perfect way to send a heartfelt note, inspired by our unique wildlife.
• •Social Media Post (Instagram/Pinterest focus): Whispers of the bush, captured in watercolour. 🌿 Our latest collection of notebooks features the stunning Eucalyptus an Gumnuts, a tribute to Australia's iconic flora. Perfect for your thoughts, dreams, and daily inspirations. #VignetteStationery #AustralianFlora #EcoFriendlyDesign #MelbourneMade #IllustratedPaper
• •About Us Snippet: At Vignette, we believe in the quiet beauty of the natural world and the joy of a handwritten note. That's why we lovingly create stationery that not only looks beautiful but also treads lightly on the earth. Proudly Australian, thoughtfully made.
• •Email Newsletter Subject Line: New Arrivals: Freshly Bloomed Designs from Vignette Stationery 🌸 Body Snippet: Hello [Customer Name], immerse yourself in the latest botanical wonders from our Melbourne studio. Explore new greeting cards and gift tags inspired by the season's native blooms...