Brand Tone

Empathetic, Supportive, Informative, Positive, Authentic

Brand Values

• •Empathy
• •Support
• •Quality & Safety
• •Inclusivity
• •Joy & Well-being
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (empathetic, supportive, informative, positive, authentic) and values. Include examples of do's and don'ts for writing copy.
• •Understand Your Audience Deeply: Always write with the parent or caregiver of a neurodivergent child in mind. Use language that resonates with their experiences, challenges, and aspirations. Address their pain points with empathy and offer genuine solutions.
• •Prioritize Empathy and Authenticity: Let the personal story and genuine care behind the brand shine through. Avoid overly corporate or salesy language. Share real stories (with permission) and be transparent.
• •Educate and Empower, Don't Just Sell: Position the brand as a helpful resource. Provide valuable information that empowers parents and caregivers, building trust and authority.
• •Maintain Consistency Across All Channels: Ensure that the website copy, social media posts, email marketing, product descriptions, and customer service interactions all reflect the same supportive and understanding tone. Regular review and training for anyone creating content can help maintain this consistency.

Social Perception

Zenthesia is perceived as a caring and trustworthy brand that genuinely wants to help families with neurodivergent children. Customers see the brand as a provider of effective solutions that make a real difference in their children's lives. The brand is viewed as knowledgeable and a valuable resource within the neurodiversity community. There's a strong sense of appreciation from customers who feel understood and supported by the brand.

Copy Examples

• •Headline (Website/Ad): Find Their Calm, Rediscover Your Peace. Sensory Solutions Designed with Love and Understanding.
• •Social Media Post (Instagram/Facebook): Seeing your little one find their smile and a moment of calm is everything. ❤️ Our VibeBed is more than just furniture; it's a hug, a safe space, and a pathway to tranquility. Share your Zenthesia moments with us! #ZenthesiaJoy #SensorySupport #NeurodiversityAwareness
• •Product Description Snippet (for a Sensory Swing): Gently sway into serenity. Designed by parents who get it, our Sensory Swing provides the perfect vestibular input to help soothe, regulate, and bring a sense of security to your child’s day. Crafted for safety, built for comfort.
• •Email Subject Line (to Subscribers): You're Not Alone: Resources & Support for Your Neurodivergent Journey
• •Blog Post Introduction: Navigating the world of sensory needs can feel overwhelming, but you're doing an amazing job. At Zenthesia, we're committed to not only providing helpful products but also sharing insights and tips to make your path a little smoother. Let's explore how...