Brand Tone

Urban-Inspired, Conscious, and Approachable.

Brand Values

• •Sustainability
• •Urban Exploration & Versatility
• •Community & Collaboration
• •Accessibility & Practicality
• •Warmth (Literal and Figurative)

Best Practices

• •Embrace "Urban Explorer" Language: Use words and phrases that evoke city life, creativity, and discovery (e.g., "navigate," "cityscape," "concrete jungle," "artistic," "discover").
• •Highlight Sustainability Authentically: Clearly and simply state the use of recycled materials and eco-conscious efforts without over-embellishing. Let the facts speak for themselves.
• •Maintain an Approachable and Inclusive Voice: Avoid overly technical jargon or exclusive language. Write as if speaking to a friend who shares similar urban and conscious values.
• •Show, Don't Just Tell, the "Warmth": Beyond the product's function, subtly weave in the brand's community and purpose-driven aspects to convey the figurative "warmth" and connection they aim to foster.
• •Visual Storytelling Consistency: Ensure that the copy complements the visual identity seen on Instagram and the website – a blend of modern, urban aesthetics with a touch of artistic flair and a clear message about sustainability.

Social Perception

Customers generally perceive The Very Warm as a stylish and sustainable outerwear brand with a distinct urban edge. The use of recycled materials is a positively viewed aspect. Collaborations with artists add to its unique appeal. It's seen as a more accessible alternative to high-performance, technical outerwear, better suited for city life. There's an appreciation for the brand's aesthetic, often described as modern and aligned with current trends (e.g., "anti-gorpcore"). Some mixed reviews exist regarding specific product performance or fit, but the overall brand identity related to style and sustainability is fairly clear.

Copy Examples

• •Headline: NYC Chill. Recycled Warmth. Body: Our latest collection is here to keep you navigating the city in conscious style. Made with 100% recycled materials, because exploring your streets shouldn't cost the Earth. Inspired by the artists, the dreamers, the everyday explorers – just like you. Call to Action: Discover the Collection.
• •Headline: Your City. Your Impact. Your Jacket. Body: The Very Warm isn't just about staying warm. It's about making a statement. Choose outerwear that blends urban design with a commitment to sustainability. Feel good, look good, do good. Call to Action: Shop Sustainable Styles.
• •Headline: Artfully Crafted. Responsibly Made. Body: Each piece tells a story, inspired by the pulse of the city and brought to life with recycled fabrics. We collaborate with artists to bring you unique designs that stand out, while standing for something more. Call to Action: Explore Artist Collabs.
• •Headline: The Concrete Jungle Just Got Cozier. Body: Navigate the avenues and alleys with outerwear designed for the urban explorer. Our puffers and anoraks offer the perfect blend of city-ready style and recycled warmth, without the unnecessary hype. Call to Action: Find Your Urban Armor.
• •Headline: More Than Outerwear. It's a Movement. Body: Join a community that values style, sustainability, and the vibrant energy of city life. The Very Warm is for those who create, explore, and embrace every season with open arms and a conscious mindset. Call to Action: Be Part of The Very Warm.