Brand Tone

Whimsical, Natural, and Empowering

Brand Values

• •Vegan and Cruelty-Free
• •Sustainability and Low-Waste
• •Ethical and Fair Trade Sourcing
• •Handmade and High-Quality
• •Inclusivity and Heritage

Best Practices

• •Embrace "Potion" Terminology: Consistently use words like potion, brew, concoction, elixir, infusion, and alchemy instead of standard terms like formula, product, or mixture. This reinforces the unique 'Potionry' brand identity.
• •Lead with Values: Every piece of copy, from a tweet to a product label, should echo the core values. Always mention 'Vegan,' 'Handmade,' 'Cruelty-Free,' or 'Sustainable' where relevant to build and maintain trust.
• •Tell the Founder's Story: Weave the unique narrative of the founder —her heritage in Iranian herbalism and her expertise in cosmetic chemistry —into marketing materials. This adds authenticity and differentiates the brand.
• •Use a Whimsical but Knowledgeable Tone: Balance playful, magical language with credible information about the natural, high-quality ingredients. This shows the products are both fun and effective.
• •Focus on the Sensory Experience: Use descriptive adjectives that appeal to the senses. Describe the smell of the herbs, the feel of the body butter, and the sight of a colorful bath bomb to make the products more tangible and desirable online.

Social Perception

Due to the limited number of online reviews and a lack of social media presence, a broad social perception is difficult to measure. However, the existing perception is shaped entirely by the brand's own curated messaging. It presents itself as a mission-driven, small business with a strong ethical foundation. The brand is likely perceived by its customers as a niche, trustworthy, and artisanal alternative to mass-market cosmetic companies. The physical store at North Point Mall suggests it is a community-focused brand with a local following.

Copy Examples

• •Magic is real, and it’s in your skincare. ✨ Our potions are brewed by hand, blending ancient herbal wisdom with nature’s purest ingredients. Vegan, cruelty-free, and always ethical. Stir up your routine. #TheVeganPotionry #HandmadeMagic #EthicalBeauty
• •Beyond Vegan. Beyond Clean. This is the art of the Potionry. Discover handcrafted bath and body creations that nourish your skin and honor the earth. #NaturalAlchemy
• •Unleash a kaleidoscope of color in your tub! Our Rainbow Cloud Bath Bomb fizzes and foams, releasing a stream of vibrant, skin-softening magic. Handmade with organic coconut oil and a touch of whimsy, it’s the cheerful escape your body deserves. #BathtimeBliss
• •A Potion for You ✨ | Unlock 15% Off Your First Order
• •We are a mother-daughter team of potion-makers. In our workshop, we combine generations of herbalist knowledge with a passion for ethical, sustainable, and joyful skincare. Every product is a testament to our belief: what’s good for you should also be good for our planet.