Brand Tone

Community-Oriented & Inclusive, Enthusiastic & Passionate, Supportive & Empowering, Informative & Educational, Friendly & Approachable, Resilient & Adaptable

Brand Values

• •Community Building
• •Support for Small Businesses
• •Compassion
• •Sustainability & Responsible Living
• •Accessibility of Veganism
• •Health & Wellness
• •Inclusivity

Best Practices

• •Prioritize Community: Always write with a sense of inclusivity and togetherness. Use "we," "us," and "our community" to foster a sense of belonging. Address the audience directly and warmly.
• •Be Genuinely Enthusiastic: Let the passion for veganism and supporting local businesses shine through. Use positive, upbeat language and exclamation points where appropriate, without overdoing it.
• •Focus on Support and Empowerment: Highlight how The Vegan Local helps both businesses and individuals. Frame messages around making veganism easier, more accessible, and enjoyable.
• •Keep it Approachable and Clear: Avoid overly technical jargon. Explain concepts in a simple, friendly way that welcomes newcomers to the vegan lifestyle.
• •Stay True to Core Values: Ensure all copy reflects the brand's commitment to compassion, sustainability, community, and supporting small enterprises. Every message should reinforce what The Vegan Local stands for.

Social Perception

Positive & Fun, Community Hub, High-Quality Vendors & Food, Essential for the Local Vegan Scene, Well-Organized (Generally), Supportive of Vendors, Catalyst for Veganism

Copy Examples

• •(Instagram Post for NJ VegFest): "🎉 Get ready, New Jersey! Your favorite celebration of all things vegan is BACK! Join The Vegan Local at the NJ VegFest for a weekend packed with incredible food, inspiring local businesses, and the amazing community vibes you know and love. Whether you're a seasoned vegan or just veg-curious, there's something for everyone. Let's grow this compassionate community together! #NJVegFest #TheVeganLocal #VeganCommunity #SupportSmallBusiness #NJEvents"
• •(Facebook Ad for Pop-Up Market): "Discover your new favorite vegan treats and support local makers at The Vegan Local's upcoming Pop-Up Market! We're bringing together the best plant-based goodies, handmade crafts, and a whole lot of friendly faces. Come hang out, grab a bite, and see how easy and delicious compassionate living can be. See you there! #TheVeganLocalPopUp #EatLocalNJ #VeganNJ #CommunityLove #PlantBased"
• •(Tweet): "So excited to see so many amazing local vegan businesses thriving! ❤️ At The Vegan Local, we're passionate about giving these incredible entrepreneurs a platform. Come support them at our next event and taste the future! #VeganSupport #SmallBizLove #TheVeganLocal #NJVegan"
• •(Website Homepage Snippet): "Welcome to The Vegan Local – your hub for vibrant vegan events and a thriving compassionate community in New Jersey. We believe in the power of plant-based living to make a difference for our health, our planet, and our furry friends. Join us as we support local businesses and make veganism accessible and fun for all!"
• •(Email Newsletter Excerpt): "Hey Vegan Fam! We're buzzing with excitement for our next gathering! The Vegan Local is all about bringing people together to share the joy of plant-based living. We're passionate about supporting the incredible local businesses that make our community so special. Come discover delicious food, unique products, and connect with fellow compassionate folks. Let's make New Jersey the most vegan-friendly state, one amazing event at a time!"