Brand Tone

professional, aspirational, and collaborative

Brand Values

• •Community
• •Professionalism
• •Growth
• •Collaboration

Best Practices

• •Always frame communication around career growth, achievement, and "leveling up." Use aspirational language that inspires action and ambition.
• •Use words like "we," "us," and "together" to reinforce the guild's collaborative spirit. Highlight mutual success over individual competition.
• •Avoid slang, excessive humor, or overly casual phrasing. The tone should reflect the serious, professional nature of the craft and the industry.
• •Provide information in a straightforward manner. Whether explaining membership benefits or sharing industry news, clarity builds trust and reinforces the guild's authority.
• •Consistently remind the audience of the unique benefits of being part of the guild—access to a professional network, exclusive resources, and a supportive environment that can't be found elsewhere.

Social Perception

Due to its niche focus and limited public-facing presence, the social perception of The VCG is largely neutral and confined to its target audience. Within the video game composer community, it appears to be perceived as a legitimate and focused professional organization. Its identity is that of a specialized, member-focused guild rather than a widely known public brand.

Copy Examples

• •Your score, your career, your community. Join The Video Game Composers' Guild and compose your future.
• •Unlock New Opportunities: Exclusive Gigs, Masterclasses, and Insights from The VCG.
• •Don't face the industry alone. Find your network, hone your craft, and level up your career with The VCG. We are the professional guild for video game composers dedicated to mutual success.
• •From passionate composer to industry professional. The VCG provides the tools and community you need to succeed.
• •Before The VCG, I was just a composer. Now, I'm part of a guild.' Connect with peers who understand your journey. #GameComposers #VCG