Brand Tone

Aspirational yet Accessible, Authoritative & Knowledgeable, Trustworthy & Authentic, Community-Oriented & Inclusive, Fashion-Forward & Chic, Friendly & Engaging

Brand Values

• •Accessibility
• •Sustainability
• •Authenticity
• •Community
• •Quality & Curation
• •Customer Experience
• •Integrity & Trust

Best Practices

• •Maintain an aspirational yet accessible tone, balancing luxury with attainability.
• •Emphasize authenticity and expertise to build trust with your audience.
• •Highlight community involvement and inclusivity in your messaging.
• •Showcase a keen eye for fashion and style, reflecting the designer goods you offer.
• •Use a friendly and engaging tone, especially on social media, to connect with customers.

Social Perception

The Vault Luxury Resale is generally perceived as a reputable and knowledgeable player in the luxury resale market, a trusted source for authentic goods, and a go-to for desirable brands. It's seen as family-oriented, approachable, and an aspirational shopping destination.

Copy Examples

• •"Affordable luxury for everyone."
• •"Dressing women at every price point and size."
• •"Authenticity guaranteed. Shop with confidence."
• •"Join our community and find your dream designer piece."
• •"Your trusted source for authentic luxury resale."