Brand Tone

Community-Focused, Supportive, and Passionate.

Brand Values

• •Collaboration
• •Accessibility
• •Community Enrichment
• •Education and Creativity
• •Preservation of History

Best Practices

• •Lead with "Community": Always frame your messaging around the collective benefit. Use words like "our," "we," "together," and "your community" to foster a sense of shared ownership and belonging.
• •Tell the "Why": Don't just announce an event; explain why it matters. Is it to celebrate seniors? To give kids a creative outlet? To preserve a local tradition? Connecting events to the core mission reinforces brand values.
• •Champion the Artists: Make the local artists and member organizations the heroes of your story. Share their backgrounds, their creative processes, and their connection to the community to build a personal and supportive narrative.
• •Use Passionate & Inspiring Language: Employ active, positive, and evocative words. Phrases like "ignite your passion," "unleash your creativity," "celebrate," and "discover" align with the brand's energetic and supportive tone.
• •Maintain a Unified Voice: Ensure all communications, from social media replies to formal announcements, reflect the same friendly, supportive, and community-focused tone. This consistency builds trust and a recognizable brand personality.

Social Perception

The public perceives The Vault Cultural Collective as a vital and exciting community asset. It is seen not just as a gallery, but as a dynamic center for arts, culture, and history that serves and unites the community. Mentions in local media are positive, framing the collective as an important initiative for downtown Strathmore, born from a collaborative effort to create a dedicated space for the arts. The partnership with local entities like the Town of Strathmore and various arts guilds further cements its reputation as a legitimate and valued community institution.

Copy Examples

• •Feel the passion in every brushstroke. This month, we're honored to feature the incredible work of [Artist Name], a Strathmore local whose art tells a beautiful story. Come see it for yourself and let art ignite your spark! #TheVaultCC #SupportLocalArt #StrathmoreCulture
• •Ever wanted to create something beautiful with your own hands? Join our Beginners Pottery Workshop on [Date]! It's more than a class—it's a chance to connect, create, and get a little messy. No experience needed, just a passion for learning! Limited spots available. Register now at the link in our bio. #CommunityArts #StrathmoreEvents #GetCreative
• •Headline: "Become the Heartbeat of Local Culture." Sub-headline: "Your membership supports local artists, preserves our history, and fuels a creative future for Strathmore. Join The Vault Cultural Collective today." Button: "Become a Member"
• •Art, History, and a Weekend of Inspiration Inside!
• •More than a gallery. It's our community's living room for the arts. Discover local talent, learn a new skill, or simply connect with your creative neighbors. The Vault Cultural Collective: Where Strathmore's history, arts, and culture meet. 136 2nd Avenue.