Brand Tone

Enthusiastic & Passionate, Helpful & Instructional, Community-Focused, Approachable & Friendly, Adventurous & Aspirational

Brand Values

• •Quality & Reliability
• •Customer Empowerment (DIY Focus)
• •Expertise & Support
• •Community
• •Adventure & Lifestyle

Best Practices

• •Speak the Language of Adventure: Use active, evocative language that inspires and excites. Words like "explore," "journey," "discover," and "freedom" resonate with the target audience.
• •Be Genuinely Helpful: Always aim to provide value, whether through product descriptions, how-to guides, or customer interactions. Anticipate questions and offer clear, practical solutions.
• •Foster Community Spirit: Encourage user-generated content, feature customer stories, and engage in conversations. Use inclusive language like "we," "us," and "our community."
• •Maintain Enthusiasm: Let your passion for van life shine through in all communications. An upbeat, positive, and encouraging tone is key.
• •Prioritize Clarity and Authenticity: Be straightforward and honest about products and services. Avoid overly technical jargon where possible, or explain it clearly. Authenticity builds trust with the DIY community.

Social Perception

Positive Customer Experiences, Trusted Source for Parts, Supportive of DIY Builders, Quality Products, Association with Vanspeed

Copy Examples

• •Headline: Your Dream Van Build Starts Here. Body: Stop searching, start building! The Van Mart is your one-stop shop for high-quality conversion parts, expert advice, and the inspiration you need to hit the road. Adventure awaits!
• •Headline: Built by Van Lifers, For Van Lifers. Body: We get it. We’re out there on the road too. That’s why every part we stock is tested and trusted. Get the gear that gets you further.
• •Headline: DIY Doesn't Mean Doing It Alone. Body: From windows to wiring, our expert guides and passionate support team are here to help you every step of the way. Let's build something amazing, together.
• •Headline: More Miles, More Smiles. Less Hassle. Body: Equip your rig with reliable parts designed for the long haul. Fast shipping and top-notch quality mean you spend less time wrenching and more time exploring.
• •Headline: Unlock Your Van's Potential. Body: Whether it's extra sleeping space with our popular capsules or a complete off-grid electrical system, find everything you need to transform your van into your ultimate adventure mobile.