Brand Tone

Aspirational, trendy, personable, authentic, feminine, and youthful.

Brand Values

• •Entrepreneurial Spirit
• •Trend-Focused Curation
• •Accessibility
• •Local Identity

Best Practices

• •Maintain a Consistent Persona: Whether on TikTok, Instagram, or the website, the voice should be consistently that of a stylish, trusted friend (Valeria) offering fashion advice, not a faceless corporation.
• •Use a Mix of Aspirational and Relatable Language: Pair high-quality, aspirational photos with down-to-earth captions. Use emojis and conversational questions to encourage engagement (e.g., How would you style this?).
• •Incorporate Storytelling: Continue sharing behind-the-scenes content. Talk about the inspiration for a collection, a day in the life at the boutique, or how a specific piece is sourced or styled. This reinforces the personal brand value.
• •Be Clear and Direct in Calls-to-Action (CTAs): Use clear, simple CTAs like Tap to Shop, Discover the Collection, or Shop Now. On the website, ensure product information, sizing, and shipping policies are easy to find and understand to build trust.
• •Leverage Bilingual Content Strategically: Given the founder's background and the store's location, continue to tastefully mix Spanish and English in social media content, particularly on TikTok, to connect authentically with a broader audience. It reflects the brand's unique identity.

Social Perception

The audience perceives the brand as a supportive, positive, small, and owner-operated online boutique. Customers appreciate the personal touch and curation of the founder. There is a lack of third-party social proof due to limited external reviews.

Copy Examples

• •Your weekend called, it wants this dress. The 'Orchid Dress' just dropped and it is everything we dreamed of. Tap to shop before it is gone! #TheValerieBoutique #NewArrival #SummerStyle
• •Stop scrolling! Here are 3 ways to style our new Straples Linen Set for your next vacation. Which look is your favorite? 1, 2, or 3? Let me know in the comments! #StyleInspo #VacationOutfit #BoutiqueFinds
• •For the Moments that Matter. Discover curated styles designed to make you feel beautiful. Shop New Arrivals.
• • It's Here: The Collection You've Been Waiting For
• •From brunch with friends to a sunset date night, we have the perfect outfit. Based in Puerto Rico with shipping just for you! Discover unique, hand-picked styles from The Valerie Boutique. Shop Now.