Brand Tone

Professional, Insightful, and Empowering

Brand Values

• •Actionable Wisdom
• •Expertise and Credibility
• •Innovation and Forward-Thinking
• •Accessibility

Best Practices

• •Lead with a Question: Start copy with an introspective or challenging question that speaks directly to the reader's professional or personal pain points. This aligns with the brand's insightful and empowering tone.
• •Use "Power Words": Incorporate words like "Elevate," "Transform," "Unlock," "Master," and "Innovate" to reinforce the brand's value proposition of providing impactful knowledge.
• •Reference the Expertise: Casually mention the curation by "strategy consultants" or "CGSI experts" to consistently build credibility and remind the audience of the content's authoritative source.
• •Focus on the "How" and "Why": Instead of just stating what a book is about, explain why it's relevant now and how it will provide a solution or a new perspective for the reader.
• •Maintain a Clean and Concise Style: The writing should mirror the brand's minimalist aesthetic. Avoid jargon where possible, use clear and direct language, and keep paragraphs short for readability, especially on digital platforms.

Social Perception

Perceived as a high-value educational resource for professionals, entrepreneurs, and lifelong learners who value credible, concise, and well-researched information. The main challenge is obscurity due to limited independent online conversation and potential brand dilution from similar names.

Copy Examples

• •Don't just specialize, diversify. Our latest ebook, 'The Generalist's Edge,' explores how thriving in a complex world means expanding your toolkit, not limiting it. Ready to unlock your multifaceted potential? Tap the link in our bio to start reading. #StrategicThinking #PersonalGrowth #FutureOfWork #TheUtileCollection
• •Is your productivity working for you, or against you?
• •From Insight to Impact. Practical ebooks and audio insights curated by strategy experts to elevate your work and life. Explore the collection.
• •In an era of constant change, the ability to think differently is your greatest asset. 'What If: Going Beyond Boundaries' isn't just a book; it's a new framework for innovation. Curated by the consultants at CGSI, this guide provides actionable strategies for divergent thinking. A must-read for any leader looking to drive real change. #Innovation #Leadership #BusinessStrategy #UtileCollection
• •Feeling busy but not effective? It's time for a reset. 'Minimalist Productivity' cuts through the noise, offering a streamlined approach to achieving more by intentionally doing less. Learn to identify high-impact tasks, eliminate distractions, and design a workflow that serves your goals. This ebook comes with a free podcast preview to kickstart your journey to focused success.