Tono de Marca

Whimsical, Magical, Playful, Fun, Friendly, Welcoming, Enthusiastic, Positive, Childlike Wonder

Valores de Marca

• •Imagination & Creativity
• •Joy & Happiness
• •Wonder & Enchantment
• •Curation & Thoughtfulness
• •Belief (in magic/dreams)

Mejores Prácticas

• •Consistently use a lexicon filled with words like magical, enchanting, sparkle, wonder, dreamy, whimsical, celestial, mythical, and joyful.
• •Incorporate relevant emojis (🦄✨🌈💖🌟) to add visual appeal and reinforce the playful, positive tone, especially on social media. Don't overdo it to the point of appearing unprofessional if a broader adult audience is also targeted.
• •Frame product descriptions and content around narratives of magic, adventure, and dreams. Connect products to the lore and wonder of unicorns. (e.g., Crafted in a meadow where rainbows never fade...)
• •All communication should exude happiness, optimism, and encouragement. Avoid negative language or cynicism. Focus on making people smile and feel good.
• •Develop a simple document outlining the key tone characteristics, approved vocabulary, do's and don'ts for language, and examples of on-brand copy. This will help ensure consistency across all writers and platforms.

Percepción Social

The brand would primarily attract individuals who are fans of unicorns, rainbows, and whimsical themes. This includes children, parents buying for children, and adults who appreciate fantasy and cute aesthetics. Positions itself as a source for charming gifts, niche & thematic, potentially nostalgic.

Ejemplos de Copy

• •Say hello to Sparklehoof, our newest magical arrival! ✨ Straight from an enchanted forest, this ultra-soft unicorn plush is ready for cuddles and adventures. Bring a little stardust into your home today! 🦄💖 #UnicornMagic #WhimsicalWonders
• •Unleash your inner artist! 🌈🎨 This weekend, why not create your own unicorn dreamcatcher? Head to our blog (link in bio!) for a sprinkle of inspiration and easy-to-follow steps. Let's make some magic! #UnicornCrafts #DIYDreams
• •✨ A Dash of Magic, A Sprinkle of Savings! Your Unicorn Dreams Are on Sale! ✨
• •Welcome to The Unicorn Store: Your portal to a world of enchantment, glitter, and glee! 🌟
• •Look at this little believer spreading sunshine with her unicorn tee! 🤩 Thanks for sharing the magic, [Customer Tag]! Want to be featured? Tag us in your whimsical adventures! #TheUnicornStoreFamily #SpreadJoy