Brand Tone

Friendly & Approachable, Inspiring & Creative, Joyful & Whimsical, Modern & Stylish, Family-Oriented & Educational

Brand Values

• •Creativity & Self-Expression
• •Quality & Design
• •Joy & Connection
• •Family & Learning
• •Nostalgia Reimagined

Best Practices

• •Embrace Playful Sophistication: Balance the fun, whimsical aspect with a clean, modern aesthetic in both visuals and language. Use bright, clear imagery and copy that is both lighthearted and articulate.
• •Champion Creativity & Personalization: Continuously encourage user-generated content and showcase diverse ways customers use the products. Ask engaging questions in captions to foster interaction and idea-sharing.
• •Maintain a Warm & Inclusive Voice: Speak directly to "word nerds," parents, and style-conscious individuals with an inviting and friendly tone. Ensure language is accessible and positive.
• •Highlight Quality & Thoughtful Design: Subtly weave in the craftsmanship, material quality (e.g., "soft EVA foam," "beautifully designed"), and the "mama-founded" story to build trust and underscore the care behind the products.
• •Be Consistent Across Platforms: While adapting content style for each platform (e.g., more playful on TikTok, more aesthetic on Pinterest/Instagram), ensure the core brand voice—friendly, inspiring, joyful, creative, and stylish—remains recognizable.

Social Perception

Positive Product Experience, Engaging & Fun, Good Customer Service, Versatile, Aspirational & Inspirational

Copy Examples

• •Instagram Post (Product Feature - Tone: Joyful, Stylish): Hello, happy walls! ✨ Our new [Color/Style] magnetic letters just dropped, ready to turn your space into a canvas of creativity. Spell out your joy, your dreams, your dinner plans! What will your letters say today? #TheTypeSetCo #MagneticLetters #HomeDecorInspo #WordPlay #StylishHome
• •Facebook Ad (Benefit-Oriented - Tone: Family-Oriented, Educational): Learning letters just got a seriously stylish upgrade! Buchstaben zum Lernen haben gerade ein wirklich stilvolles Upgrade bekommen! letters and boards make screen-free learning fun, beautiful, and engaging for the whole family. From ABCs to witty wisecracks, create moments that stick. Shop now and get 10% off your first order! #EducationalToys #TheTypeSetCo #FamilyFun #Literacy #ModernPlayroom
• •TikTok Video Script (Short, Engaging - Tone: Whimsical, Creative): (Scene: Quick cuts of different messages being spelled out on a letter board in fun locations around a house) Life's too short for boring messages! 😉 Grab your Type Set Co. letters and let your imagination run wild. Kitchen, playroom, office... where will you #SpellInStyle next? #TheTypeSetCo #LetterBoardLove #CreativeMessages #HomeVibes #TikTokMadeMeBuyIt
• •Email Newsletter Subject (Intriguing, Benefit - Tone: Inspiring, Friendly): Unlock Your Home's Hidden Charm (and Your Inner Word Nerd!) Body Snippet: Hey [Customer Name], Ready to add a pop of personality and a dash of delight to your daily routine? Our modern magnetic letters and boards are more than just decor; they're conversation starters, smile-makers, and a beautiful way to express yourself. Discover the collection everyone's talking about...
• •Pinterest Pin Description (Aspirational, Keyword-Rich - Tone: Stylish, Modern): Elevate your home decor with The Type Set Co.'s modern magnetic letter boards and colorful alphabet letters. Perfect for inspirational quotes, kitchen notes, kids' rooms, or chic office organization. Discover endless possibilities to express your style. #TheTypeSetCo #LetterBoard #MagneticLetters #HomeDecor #ModernDesign #WordArt #InteriorStyling #Organization