Brand Tone

fun, friendly, and feisty

Brand Values

• •Authenticity and Self-Expression
• •Customer-Centricity
• •Quality and Affordability
• •Community and Connection

Best Practices

• •Embrace Casual Language: Use contractions (e.g., "y'all," "it's"), colloquialisms, and a conversational tone to maintain a friendly and approachable voice.
• •Incorporate Brand Keywords: Regularly use terms like "boho," "gypsy," "cowgirl," "Western," "turquoise," and "leopard" to reinforce the brand's niche.
• •Ask Engaging Questions: Prompt interaction on social media by asking questions in captions (e.g., "Which piece is your favorite?," "How would you style this?").
• •Highlight Customer Benefits: Focus on how the products make the customer feel \u2013 confident, stylish, unique rather than just listing product features.
• •Maintain a Positive and Upbeat Tone: Use exclamation points and enthusiastic language to convey excitement and passion for the brand and its products.

Social Perception

Customers perceive the brand positively, appreciating its beautiful products, brilliant customer service, and fast delivery. It's seen as a source for unique, western-themed items that enable personal expression, making customers feel confident and stylish.

Copy Examples

• •Unleash your inner cowgirl! Our new collection just dropped, full of turquoise treasures and leopard print legends. Ready to turn heads? Tap the link in bio to shop the look! #TurquoiseLeopard #WesternChic #BohoStyle
• •Y'all, our sale is ON! Snag those boots you've been eyeing or treat yourself to some sparkle. Life's too short for boring clothes. Shop our 'Boujee on a Budget' collection now! #Sale #BoutiqueDeals #GypsySoul
• •More than just clothes, it's a vibe. The Turquoise Leopard: For the bold, the free-spirited, and the unapologetically you. #DollyPartonVibes
• •Hey, VIP! Just a little something to say we appreciate you. Use code 'VIPLOVE' for an extra 15% off your next haul. Thanks for being part of our tribe! #VIP #ExclusiveOffer
• •This ain't your average tee. With its sassy graphic and super-soft feel, it's perfect for concerts, rodeos, or just adding a little kick to your everyday. Rock it and remember to always stay wild. #GraphicTee #WesternStyle