Brand Tone

Supportive and Empowering, Friendly and Approachable, Enthusiastic and Passionate, Value-Oriented

Brand Values

• •Quality
• •Customer Focus & Support
• •Creativity and Customization
• •Value and Accessibility
• •Community (Crafters/Small Businesses)

Best Practices

• •Know Your Audience Deeply: Always write with the crafter/small business owner in mind. Use their language, understand their challenges (e.g., needing quality at good value), and celebrate their creativity.
• •Emphasize Support and Community: Use inclusive language ("we," "us," "our community"). Encourage sharing and interaction. Position the brand as a partner in their creative or business journey.
• •Showcase Passion and Enthusiasm: Let genuine excitement for the products and the crafting process shine through. Use vibrant, positive language, especially when introducing new items or highlighting creative possibilities.
• •Be Authentic and Approachable: Maintain the "family-owned" feel. Avoid overly corporate or impersonal language. Keep communication clear, friendly, and helpful.
• •Consistently Highlight Value and Quality: Remind customers of the quality of the products and the value they receive, whether through price, bulk options, or the durability/usability of the supplies for their projects.

Social Perception

A Reliable Supplier, Customer-Centric, A Go-To for Crafters, Good Value for Money

Copy Examples

• •✨ Sparkle Alert! ✨ Our NEW line of ultra-fine glitters just dropped! Perfect for giving your tumbler creations that extra pop! We can't wait to see what you design! Tag us in your masterpieces! #TumblerSupplyStore #GlitterLove #CraftSupplies #DIYTumbler
• •Running a tumbler business? We've got your back! Stock up on our best-selling 20oz skinny tumblers with our bulk case deals. Quality you can trust, prices that help your biz grow. Let's create something amazing together! Shop now! [Link] #TumblerBusiness #CrafterSupport #BulkBuys #TheTumblerSupplyStore
• •Ready to Sublimate? 🔥 Our premium sublimation tumblers are your perfect canvas! Achieve vibrant, lasting designs with ease. Join our community of creators today! #SublimationStation #TumblerCrafts #HighQualityBlanks
• •From our family to yours, we're here to fuel your passion! As a small, family-owned business, we know the heart that goes into every creation. That's why we're committed to providing top-notch supplies and cheering you on every step of the way! See what's new this week: [Link] #FamilyOwned #CraftersCommunity #TumblerSupply
• •Quick tip for perfect vinyl application! 😉 Watch how we get it done with our Oracal 651 and signature tumblers. What are your go-to crafting hacks? Share below! 👇 #CraftHack #VinylCrafts #TumblerTips #TheTumblerSupplyStore #DIYProjects