Brand Tone

Friendly, Approachable, Encouraging, Body Positive, Enthusiastic, Passionate, Relatable, and Authentic.

Brand Values

• •Customer-Centricity: "Our customer is our main priority, and the experience that they have."
• •Confidence Building: "Our vision has always been to create a safe friendly space where all customers can find clothing that will help them fall in love with themselves. Confidence is the best accessory to any outfit."
• •Individuality and Self-Expression: "We play by our own rules, and we encourage you to do the same. If you like it, wear it, it really should be that simple." This is reinforced by their tagline: "Explore, experiment, evolve!"
• •Inclusivity: Offering a "wide choice of different styles and looks, in a wide range of sizes and that will suit all budgets."
• •Transparency and Openness: Acknowledging their learning curve in the online space and inviting feedback.

Best Practices

• •Always Prioritize the Customer's Feeling: Frame copy around how the clothes will make the customer *feel* (e.g., confident, beautiful, comfortable, empowered) rather than just describing the product features.
• •Use "You" and "Your" Frequently: Make the copy directly address the customer, creating a personal connection (e.g., "Find *your* perfect fit," "How will *you* style it?").
• •Embrace Imperfection and Authenticity: Continue the honest and open approach shown in the "About Us" page. Acknowledge that fashion is a journey and encourage experimentation without pressure.
• •Incorporate User-Generated Content (UGC) Ethically: If customers share photos wearing The Try On items, seek permission to reshare them. This reinforces the community aspect and shows real people enjoying the clothes, which aligns with the try-on video concept.
• •Maintain a Consistent Voice Across Platforms, Adapting Format: While the core tone (friendly, encouraging) should remain, adapt the style for each platform. For instance, TikTok copy can be more informal and trend-driven, while website copy might be slightly more descriptive but still warm. The "Explore, experiment, evolve!" mantra can be a recurring theme.

Social Perception

The Try On Shop likely aims to be perceived as a go-to online boutique for Irish women seeking trendy, affordable fashion with a personal touch. The emphasis on video try-ons suggests they want to build trust and help customers visualize how clothes will look, which can be a common concern in online shopping. The brand appears to be building a community around fashion discovery and self-acceptance. The direct solicitation of feedback indicates a desire to be seen as responsive and evolving according to customer needs.

Copy Examples

• •Instagram Post Caption (New Dress): "Twirl into the new week with a dress that makes you feel like YOU! ✨ Our latest arrival is all about comfortable chic and celebrating your unique style. See it in motion in our stories! #TheTryOnShop #ExploreExperimentEvolve #IrishFashion"
• •Facebook Ad Headline: "Fall in Love with Your Wardrobe Again! 🥰" Body: "At The Try On, we believe fashion is about feeling amazing in your own skin. Discover stunning pieces, see how they fit on real people in our try-on videos, and let your confidence shine! Shop our new collection now. #StyleConfidence #IrishBoutique"
• •TikTok Video Concept: A quick montage of different staff members or diverse customers trying on the same versatile top, styled in various ways. On-screen text: "One top, endless vibes! How would you rock it? #TheTryOnWay #FashionForAll #WearItYourWay"
• •Website Homepage Banner: "Your Style Journey Starts Here. Explore unique pieces, experiment with new looks, and evolve into your most confident self with The Try On. [Shop New Arrivals]"
• •Email Subject Line (for a sale): "Treat Yourself! Your Next Favourite Outfit Awaits (at a price you'll love!) 😉" Email Body Snippet: "Hey lovely! We know that feeling good in your clothes makes all the difference. That's why we've picked out some gorgeous pieces for our latest sale – perfect for expressing your amazing style without breaking the bank. Come on in and explore! #TheTryOnFamily"