Brand Tone

whimsical, nostalgic, and playfully sophisticated

Brand Values

• •Aesthetic Curation
• •Unique Experience
• •Nostalgic Charm
• •Friendly Informality

Best Practices

• •Embrace the Narrative: Always write from the perspective of The Très Hotel's unique persona. Use storytelling to create an emotional connection and paint a vivid picture of the guest experience.
• •Maintain a Consistent Visual and Verbal Language: Ensure that the tone of the copy always matches the visual aesthetics. If the image is whimsical and retro, the copy should be too. This creates a cohesive brand identity.
• •Use Evocative and Sensory Language: Describe the sights, sounds, and feelings of being at the hotel. Use words that create a sense of atmosphere and transport the reader.
• •Keep it Witty and Concise: The brand's voice is playful, not long-winded. Use clever, short-form copy, especially on social media, to engage the audience and reflect the hotel's sophisticated but fun personality.
• •Develop a Brand Style Guide: Create a document that outlines the brand's tone, key messaging, preferred vocabulary (e.g., "guests" not "customers"; "suite" not "room"), and grammar rules. This will ensure consistency across all communication channels and team members.

Social Perception

a chic, highly stylized, and "Instagrammable" destination

Copy Examples

• •Your mid-century modern daydream, now accepting reservations. Check-in, tune-out. #TheTrèsHotel #WesAndersonVibes #BoutiqueHotel
• •More than a stay. It's a scene. Welcome to The Très Hotel, where every corner is a story waiting to be told.
• •An invitation to the extraordinary (and a new playlist for your trouble).
• •Cancel your weekend plans. Or better yet, make us your weekend plans. The Très Hotel offers a whimsical escape from the everyday. Book your two-night story.
• •The Rushmore Suite: A study in character. Featuring a king-sized bed, a vintage writing desk for your manifestos, and a view that’s almost as interesting as the art on the walls. For the discerning traveler with a flair for the dramatic.