Brand Tone

Friendly and Approachable, Professional and Experienced, Community-Oriented, Reliable and Trustworthy, Proud (of craftsmanship)

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Reliability and Dependability
• •Community Support
• •Tradition and Experience
• •Personalization

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (schools, corporate clients, sports leagues, individuals) and tailor the language to be relatable yet professional. For instance, a more enthusiastic tone might work for sports awards, while a more formal tone suits corporate recognition.
• •Emphasize Heritage and Trust: Consistently weave in the "family-owned since 1972" aspect to reinforce experience, reliability, and a personal touch. Phrases like "Generations of Quality" or "Your Trusted Local Awards Experts" can be effective.
• •Showcase Community Connection: Regularly include references to local events, clients, or Pensacola-specific achievements. This reinforces the "community-oriented" value. Use local hashtags and mention local partners.
• •Focus on Solutions and Celebrations: Frame your products not just as items, but as tools for recognition, motivation, and celebrating success. Use positive, uplifting language. Instead of "We sell trophies," try "We help you celebrate champions."
• •Maintain a Helpful and Approachable Voice Online: Especially in social media and customer service interactions, ensure the tone is friendly, responsive, and eager to assist, reflecting the good customer service valued by the brand.

Social Perception

Positive, Dependable Local Provider, Traditional and Established

Copy Examples

• •Facebook Post (New Product): Shine a light on your team's achievements! ✨ Our new line of custom-engraved acrylic awards is here, perfect for corporate events or sports banquets. Let's create something memorable together. Visit our Pensacola showroom or design yours online! #AwardsForChampions #TheTrophyShop #PensacolaPride #CustomAwards
• •Website Homepage Banner: Celebrating Pensacola's Champions Since 1972. Quality Trophies, Plaques, and Custom Engraving with a Personal Touch. Get Your Free Quote Today!
• •Local Community Event Sponsorship Mention: Proud to support the [Local School/Event Name]! Congratulations to all the participants and winners. It’s an honor to craft awards for our talented community members. #CommunitySpirit #PensacolaEvents #TheTrophyShopSupports
• •Email to a Potential Corporate Client: Subject: Recognize Excellence with Custom Awards from The Trophy Shop. Dear [Contact Name], At The Trophy Shop, we've been helping Pensacola businesses like yours honor achievements and motivate teams for over 50 years. From elegant crystal awards to custom-engraved plaques, we offer quality craftsmanship and dedicated service to perfectly capture your company's appreciation. May we schedule a brief call to discuss your upcoming recognition needs? Sincerely, The Team at The Trophy Shop
• •Instagram Post (Showcasing a Custom Piece): From a simple idea to a cherished keepsake! 🏆 We loved working on this unique custom trophy for [Customer/Event Type]. Our passion is bringing your vision to life with quality engraving and a wide selection of awards. What can we create for you? #CustomTrophies #EngravedGifts #PensacolaMade #AwardWinners #TheTrophyShop