Brand Tone

energetic, youthful, and aspirational

Brand Values

• •Skill Development & Progression
• •Safety
• •Fun & Excitement
• •Innovation
• •Community
• •Quality (with mixed perception)

Best Practices

• •Embrace Youthful Energy: Use active language, exclamation points (sparingly), and words that convey excitement, movement, and fun (e.g., "insane," "banger," "flow," "soar," "nail it"). Keep sentences relatively short and punchy.
• •Focus on Progression and Aspiration: Highlight how the product helps users learn, improve, and achieve their trick goals. Use aspirational language that speaks to becoming a better rider.
• •Incorporate Community & UGC Language: Use relevant hashtags, encourage sharing, and adopt a conversational tone that resonates with young scooter enthusiasts. Refer to common trick names and scooter culture.
• •Highlight Safety as an Enabler: While the tone is energetic, subtly weave in the safety aspect as a feature that allows for more daring practice without the usual risks. This appeals to both riders and parents.
• •Be Authentic and Relatable: Avoid overly corporate or stiff language. Understand the target audience's slang and communication style (within appropriate brand guidelines) to build a stronger connection. Reflect the "trickster mindset" and openness to trying new things.

Social Perception

Fun way for kids to practice tricks safely indoors, promoting exercise and skill development. Innovative, lightweight, but some concerns about durability and value for money.

Copy Examples

• •Headline: Level Up Your Air Game. Safely. Body: Stop dreaming, start landing. The Indo Trick Scooter is your secret weapon for mastering insane tricks on the tramp or in your living room. No wheels, no limits, just pure progression. #IndoTricks #ZeroGravity
• •Headline: Rain Won't Stop This Reign. Body: Weather got you grounded? Nah. With Indo, every day is a practice day. Take your skills to new heights, indoors. Perfect for dialing in those bangers before you take 'em to the park. #PracticeMakesPro #IndoEverywhere
• •Headline: From First Flips to Pro Flow. Body: Whether you're just starting out with the Indo Bug or pushing your limits on the Indo Pro, we're built for your journey. Learn, land, repeat. What trick are you nailing next? #IndoJourney #ScooterLife
• •Headline: Warning: May Cause Extreme Fun. Body: Get ready to unlock a new world of tricks and send your skills soaring. The Indo Trick Scooter isn't just a scooter, it's your ticket to non-stop action and next-level steeze. #IndoFun #TrickScooter
• •Headline: Join the Indo Revolution. We Live for Better Tricks. Body: It's more than a scooter, it's a movement. Connect with riders, share your progress, and push the boundaries of what's possible. Show us your Indo style! @indothetrickscooter #IndoCommunity #TrickInspired