Brand Tone

Community-Oriented & Supportive, Friendly & Welcoming, Passionate & Enthusiastic, Resilient & Authentic, Eclectic & Creative

Brand Values

• •Community Focus
• •Celebration of Craft & Creativity
• •Inclusivity & Welcome
• •Quality & Curation
• •Resilience & Local Support

Best Practices

• •Always Emphasize 'Community': Whether talking about products or events, tie it back to the local Shipley community and the role The Triangle plays within it. Use words like 'local,' 'together,' 'our Shipley,' 'community hub.'
• •Be Genuinely Friendly and Approachable: Write as if you're talking to a friend or a regular customer. Use welcoming language, be open, and don't be afraid to be a little informal (while still professional).
• •Show, Don't Just Tell, Your Passion: Instead of saying 'we're passionate,' let it shine through in descriptions of beers (e.g., 'an explosion of citrus and pine that we're absolutely buzzing about') or events ('get ready for a night that’ll have you talking for weeks!').
• •Maintain Transparency and Authenticity: When discussing challenges (like the need for support), be honest and direct, but always couple it with gratitude for the community's role. This builds trust and reinforces the symbiotic relationship.
• •Highlight Shared Experiences: Focus on the experience The Triangle offers – not just the products. Talk about the atmosphere, the connections made at events, the joy of discovery (new beers, new artists). Use inclusive language like 'we,' 'us,' 'join us.'

Social Perception

Valued Community Asset, Specialist Destination, Friendly & Knowledgeable Hub, Supportive of Local Culture, Worthy of Support

Copy Examples

• •Headline: Your Community Hub for Craft, Creativity & Connection. Body: More than just a bottle shop. The Triangle is where Shipley comes together. Discover unique craft beers, inspiring art, and a warm welcome for everyone. Join us for our next event! #ShipleyTriangle #CommunitySpirit #CraftBeerLove
• •Headline: Taste the Passion. Share the Vibe. Body: We meticulously curate every beer on our shelves and every event in our space because we love what we do. And we love sharing it with you, Shipley! Come find your new favourite. #TheTriangleShipley #CraftBeerExperts #LocalEvents
• •Headline: Tough Times Don't Last. Tough Communities Do. Body: We've faced our challenges, but with your incredible support, The Triangle is still here, serving up the best in craft beer and community events. Every sip, every ticket, every share helps us thrive. Thank you for being part of our story. #SaveTheTriangle #ShipleyStrong #SupportLocalBD18
• •Headline: Unleash Your Inner Creative (Fuelled by Great Beer, Of Course). Body: From live music to art workshops, The Triangle is your space to explore and connect. Check out what’s on or hire our venue for your own creative gathering! Let's make something awesome together. #ShipleyEvents #CreativeSpace #TheTriangleVibes
• •Headline: Beyond the Bottle: It's a Shipley Thing. Body: We're proud to be your local, independent spot for the finest brews and the friendliest faces. Discover why The Triangle is a true Shipley gem. Pop in, say hi, and become part of our family. #WeAreShipley #LocalAndProud #TriangleFamily