Brand Tone

Warm & Friendly, Personal & Heartfelt, Helpful & Customer-Oriented, Appreciative, Craft-Oriented & Proud

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Creating Memories & Meaningful Gifts
• •Family & Community

Best Practices

• •Always Prioritize Warmth and Approachability: Use welcoming language. Address customers in a friendly manner (e.g., \"Hi there!\", \"We'd love to help\").
• •Highlight Personalization and Storytelling: Frame products not just by their features, but by the stories they can tell or the memories they can help create. Use phrases like \"make it yours,\" \"tell your story,\" \"a gift from the heart.\"
• •Emphasize Quality and Craftsmanship: Subtly weave in words that speak to the handmade nature and care put into each item (e.g., \"carefully crafted,\" \"hand-finished,\" \"quality materials\").
• •Maintain a Helpful and Solution-Oriented Voice: In customer service interactions and product descriptions, anticipate customer needs and provide clear, helpful information.
• •Be Genuine and Appreciative: Regularly express gratitude to customers for their support and for sharing their experiences. Let the passion for your products shine through authentically.

Social Perception

Positive, Reliable & High Quality, Go-To for Personalized Gifts, Creative & Unique, Responsive & Good Service

Copy Examples

• •Crafted with love and designed by you. Our personalized cutting boards are more than just a kitchen essential; they're a keepsake, ready to hold the memories made around your table. Perfect for weddings, housewarmings, or just because. What will yours say?
• •Say hello to your new favorite way to personalize your space! ✨ We're so excited to introduce our [New Product Name] collection. Each piece is handcrafted with the care and quality you’ve come to expect from The Trendy Timber, ready to tell your story. Tap the link in bio to create yours!
• •Give the gift of ‘remember when’ this holiday season. Our handcrafted, personalized treasures are made to be cherished for years to come. From custom family name signs to unique ornaments, find something truly special for everyone on your list. Shop early and make this holiday unforgettable.
• •Beautifully Crafted, Personally Yours. Discover unique, handcrafted décor and gifts at The Trendy Timber.
• •We love hearing how our creations become a part of your special moments! 🥰 'The custom sign for my parents' anniversary was absolutely perfect. The quality was amazing, and they were so touched!' - [Customer Name]. Share your Trendy Timber story with us!