Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Confident and Empowering, Community-Oriented/Local

Brand Values

• •Style & Individuality
• •Quality
• •Confidence
• •Customer Connection
• •Trendiness
• •Local Community Support

Best Practices

• •Know Your Audience, Speak Their Language: Use a conversational, friendly, and slightly playful tone that resonates with fashion-conscious women. Incorporate current slang or phrases where appropriate (especially on platforms like TikTok) but ensure it aligns with the overall brand voice.
• •Emphasize Confidence and Individuality: Consistently weave in messages about how the clothing helps women feel good about themselves and express their personal style. Phrases like "reflects your unique personality" or "enhance your confidence" should be recurring themes.
• •Stay Current and Relevant: Reflect the "trendy" aspect of the brand by highlighting new arrivals, seasonal styles, and how pieces fit into current fashion moments. Use relevant hashtags and engage with trends on social media.
• •Maintain a Positive and Upbeat Vibe: The overall tone should be optimistic, energetic, and inspiring. Focus on the joy of fashion and self-expression.
• •Be Authentically Local (When Applicable): Continue to connect with the local community through relevant hashtags and mentions, especially for content targeting the Panama City area. This builds a sense of community and approachability.

Social Perception

The Trendy Side is likely perceived as a go-to local boutique for current women's fashion in the Panama City area. Their social media engagement, particularly on TikTok and Instagram, positions them as accessible and in tune with modern shopping habits. The emphasis on "confidence" and "unique personality" suggests they aim to be seen as more than just a clothing store, but a brand that helps women express themselves.

Copy Examples

• •Instagram Post (New Arrivals): "Hello sunshine! ☀️ Step into the new week with fresh styles that just hit The Trendy Side. Confidence looks gorgeous on you. 😉 Come find your new favorite outfit! #TheTrendySide #NewCollection #PanamaCityFashion #StyleInspiration #ShopLocalPC"
• •Facebook Ad (Seasonal): "Florida fall is calling, and so are these cozy-chic layers! 🍂 From breezy tops to perfect transitional pieces, The Trendy Side has your stylish autumn covered. Feel fabulous, feel you. Visit us in Historic St. Andrews or tap to shop online! #KeepStAndrewsSalty #FallFashion #BoutiqueStyle #TrendyAndConfident"
• •TikTok Video Caption (Outfit of the Day): "Serving looks & good vibes only! ✨ This set is everything you need for that effortless cute & cool Florida style. Grab yours before it’s gone! 😉 #TheTrendySide #OOTD #SummerStyle #FloridaVibes #BoutiqueFinds #LovePC" [Reference: 21, 23]
• •Website Banner: "Your Style. Your Confidence. Your Trendy Side. Discover unique pieces that make you shine. ✨ Shop New Arrivals Now!" [Reference: 3]
• •Email Subject Line (Promotion): "Hey Gorgeous! Your Next Trendy Look Awaits (with a little treat inside 😉)"