Brand Tone

friendly, approachable, personal, creative, and enthusiastic

Brand Values

• •Creativity & Self-Expression: Offering designs inspired by art, books, and nature, and providing options for custom pieces.
• •Functionality & Practicality: Designing bags that are not just stylish but also work for everyday life, with features like multiple pockets and durable materials.
• •Community & Connection: Aspiring to build more than just a brand, but a supportive community around their products.
• •Passion & Authenticity: Sharing their personal story and the passion behind the brand.
• •Sustainability & Ethical Practices: Emphasizing eco-friendly materials and production (as stated on their website).
• •Quality: Focusing on premium, durable tote bags made from materials like thick cotton canvas and water-resistant nylon.

Best Practices

• •Use a Personal and Approachable Voice: Address the audience directly (using "you," "we"). Share stories and connect on a human level, just like Cati and Patrik do in their "Our Story" and TikTok videos.
• •Emphasize Both Style and Function: Consistently highlight how the bags are not only aesthetically pleasing (cute, stylish, artsy) but also practical for daily life (spacious, organized, durable).
• •Incorporate Passion and Enthusiasm: Let the love for art, books, nature, and the products themselves shine through in the language. Use positive and descriptive words.
• •Foster a Sense of Community: Use inclusive language. Encourage interaction and sharing. Refer to customers as part of "The Tote Library family" or "community."
• •Be Authentic and Transparent: Share the brand's journey, including challenges where appropriate (as seen on TikTok). If highlighting eco-friendly aspects, be specific and genuine about the materials and practices.

Social Perception

Positive Customer Feedback: Customers generally perceive the brand positively, highlighting the aesthetic appeal, functionality (spaciousness, pockets, key holders), and quality of the bags. The designs are often described as "cute," "stylish," and "pretty."

Copy Examples

• •Unleash your inner artist with our latest collection! 🎨✨ These totes aren't just bags; they're masterpieces you can carry. Durable, delightful, and designed to make your everyday a little more colorful. Find your perfect canvas companion! #TheToteLibrary #ArtsyTotes #WearableArt
• •Bookworms, rejoice! 📚🐛 Our [Specific Bag Name] tote is designed with you in mind. Spacious enough for your latest haul, with a special pocket for your reading glasses and a sturdy build for all those adventures to the library and beyond. Carry your stories in style! #BookLover #ToteBag #LibraryLife #FunctionalFashion
• •Love your style, love your planet! 🌿💚 Our eco-friendly totes are crafted from sustainable materials because we believe in fashion that feels good, inside and out. Chic, practical, and kind to Mother Earth. Join our journey to a greener world, one beautiful bag at a time. #SustainableStyle #EcoFriendlyFashion #TheToteLibrary
• •From morning coffee runs to evening strolls in the park, our Scandi bag is ready for anything your day throws at it! ☕️🌳 Stylish, water-resistant, and oh-so-organized with pockets for everything. What adventures will you take yours on this week? Share below! 👇 #EverydayAdventures #ScandiStyle #OrganizedLife #CuteAndFunctional
• •Hey lovely people! 👋 Cati & Patrik here! To say a huge THANK YOU for being part of our amazing community, we're giving you a special [Discount Percentage]% off all our nature-inspired totes this week! It's our little way of spreading some joy and helping you carry a piece of the outdoors wherever you go. Shop now via the link in bio! 💖 #TheToteLibraryCommunity #Sale #ThankYou #NatureLovers