Brand Tone

Playful & Fun, Friendly & Approachable, Enthusiastic & Cheerful, Community-Oriented

Brand Values

• •Joy & Happiness
• •Love for Pets
• •Quality & Style
• •Community & Connection
• •Expression & Personality

Best Practices

• •Embrace Playfulness: Use puns (dog-related), lighthearted exclamations (Woof! Pawsome!), and emojis where appropriate (primarily social media and email). Keep the language upbeat and cheerful.
• •Focus on the Pet's Joy (and the Owner's): Frame benefits around how the products make pets happy, comfortable, and stylish, which in turn brings joy to their owners. Use words that evoke positive emotions.
• •Be Community-Centric: Encourage interaction. Ask questions, run polls, and always make user-generated content a cornerstone. Use inclusive language like "our pack," "fellow pup parents."
• •Keep it Simple and Clear: While playful, ensure the core message is easy to understand. Avoid overly complex jargon. The language should be as accessible and friendly as a happy bark.
• •Stay Visually Consistent: Ensure the tone of the copy matches the bright, happy, and often user-generated imagery the brand uses. The words and pictures should tell the same joyful story.

Social Perception

Positive & Beloved, Fun & Wholesome, Good Quality Products, Engaging

Copy Examples

• •👅 Paws what you're doing! 🎉 Our NEW collection of 'Happy Howl-idays' bandanas just dropped! Get ready for tail wags and festive zoomies. Which design is making your pup's heart skip a beat? Show us their best #TongueOutTuesday face! #TongueOutCo #FestivePups #DogFashion
• •Unleash the Fun! 🐶✨ Shop adorable bandanas & accessories that let your pup's personality shine. Because every day is a good day for a tongue out, happy dance!
• •Woof-tastic Deals Inside! Spoil Your Furry Bestie (and Save!) bandana.
• •Crafted with love and a sprinkle of sass, our 'Zoomie Master' bandana is perfect for the pup who lives life at full speed. Soft, durable, and guaranteed to turn heads at the dog park! Ready for epic adventures? 🐾
• •Is your dog's accessory game a bit ruff? 😉 Level up their look with Tongue Out Co.! Our fun, high-quality bandanas bring out the happy in every pup. Join our pack of smiling faces! Shop Now & Get 10% Off Your First Order!