Brand Tone

aspirational, encouraging, and educational

Brand Values

• •Accessibility and Affordability
• •Wellness and Health
• •Community
• •Simplicity and Convenience

Best Practices

• •Lead with Benefits, Support with Features: Always start by highlighting the positive outcomes for the customer (e.g., "feel energized," "recover faster"). Then, explain how the product's features (e.g., "insulated," "portable") make those benefits possible.
• •Use Empowering and Inclusive Language: Employ words like "your journey," "unlock," "elevate," and "community." Avoid jargon and position cold therapy as an achievable practice for everyone, not just elite athletes.
• •Educate, Don't Just Sell: Consistently create content (blog posts, short videos, infographics) that explains the "why" behind cold plunging. This builds trust and positions the brand as a credible expert.
• •Incorporate Storytelling: Share the founder's story or hypothetical customer success stories to create an emotional connection. Talk about the "aha!" moment of discovering cold therapy to make the brand's mission relatable.
• •Maintain a Positive and Aspirational Voice: The copy should always feel encouraging and focused on potential. Frame challenges (like muscle soreness or low energy) as obstacles that the customer has the power to overcome with the right tools.

Social Perception

The brand's perception is primarily shaped by its own website content, which presents it as a trustworthy and expert source for affordable cold therapy solutions.

Copy Examples

• •Unlock peak performance. The Tiny Tub makes elite recovery accessible to you. Reduce muscle soreness, boost your energy, and sharpen your mind in just 5 minutes a day. Your wellness journey starts here.
• •Tired of post-workout pain slowing you down? Stop letting inflammation win. The Tiny Tub is your personal, portable recovery station. Set it up in minutes and feel the cold therapy difference. Recover faster, train harder.
• •You don't have to be a pro athlete to train like one. Join hundreds of Australian wellness warriors who are upgrading their health with The Tiny Tub. Ready to take the plunge with us? #TinyTubWarriors #ColdPlunge
• •Your morning coffee wakes up your mind. A cold plunge in The Tiny Tub awakens your entire body. Start your day with clarity, energy, and resilience. This is more than a routine; it's a revolution.
• •Wellness shouldn't be complicated. The Tiny Tub is designed for your life: portable, durable, and incredibly easy to set up. Get all the benefits of cold water therapy, anywhere, anytime. Free shipping across Australia.