Brand Tone

joyful, vibrant, friendly, and celebratory

Brand Values

• •Joy
• •Handmade/Artisanal Quality
• •Vibrancy & Color
• •Inclusivity & Diversity
• •Community & Giving Back
• •Creativity & Individuality
• •Sustainability

Best Practices

• •Always Infuse Joy: Every piece of copy, from product descriptions to social media captions, should carry an element of happiness, positivity, and brightness. Use uplifting language and cheerful expressions.
• •Highlight the Handmade & Charleston Connection: Remind customers of the artisanal nature of the products and their inspiration from the vibrant culture and colors of Charleston. This reinforces uniqueness and quality.
• •Speak Inclusively and Personally: Use warm, friendly language. Address customers directly and foster a sense of community. Reflect the brand's values of diversity and inclusivity in messaging.
• •Emphasize Color and Vibrancy: Use descriptive words that evoke the bright and colorful nature of the products. Paint a picture with your words that matches the visual aesthetic.
• •Tell the Story: Share the narrative behind the brand – the family involvement, the women-led team, the inspiration. This builds a deeper connection with customers and reinforces brand values.

Social Perception

charming, joyful, and high-quality brand

Copy Examples

• •Add a pop of Charleston sunshine to your everyday! Our hand-crafted tassel earrings are designed to bring a smile to your face.
• •Vibrant. Joyful. Uniquely You. Discover The Tiny Tassel and wear a little piece of happiness.
• •From our hands to yours, with love from Charleston. Each tassel tells a story of color, creativity, and community.
• •Celebrate every moment in style! Our colorful accessories and apparel are made for making memories. #TinyTasselJoy
• •More than just accessories, it's a feeling. Experience the joyful spirit of The Tiny Tassel, where every piece is crafted to brighten your world.