Brand Tone

Professional and Expert, Helpful and Customer-Oriented, Quality-Focused, Established and Trusted

Brand Values

• •Quality Craftsmanship and Products
• •Personalized Customer Experience
• •Expert Design Guidance
• •Community and Heritage
• •Style and Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional yet approachable, expert but not intimidating, quality-driven, customer-centric). Provide examples of "do's and don'ts."
• •Focus on "You" (The Customer): Frame benefits and features around how they enhance the customer's life, home, and experience. Use language like "your vision," "help you create."
• •Highlight Expertise with Confidence, Not Arrogance: Share knowledge and offer guidance (e.g., "Our designers suggest...", "We can help you pull it all together"). Back up claims with experience (e.g., "With over 75 years in business...").
• •Emphasize Quality and Durability Subtly: Instead of just saying "high quality," describe the craftsmanship, materials, or the lasting nature of the furniture. Mention trusted brands carried.
• •Maintain a Helpful and Supportive Stance: Use encouraging language. Offer solutions and assistance (e.g., "We handle everything, from order placement and shipping to assembly and delivery"). Ensure calls to action are clear and inviting (e.g., "Schedule a Design Consultation," "Visit our showroom").

Social Perception

Customers generally perceive The Tin Roof as a provider of high-quality furniture and valuable design services. They are seen as professional, helpful, and having a good selection. The brand is well-established in the Spokane area and associated with a family legacy. Some customers specifically mention the helpfulness of the designers and the positive delivery experience.

Copy Examples

• •Headline: Elevate Your Home: Expert Design, Enduring Quality. Body: For over 75 years, The Tin Roof has helped Spokane create beautiful, lasting spaces. Discover our curated furniture collections and let our experienced designers bring your vision to life. Quality you can trust, style you'll love.
• •Headline: Your Vision, Our Expertise. Body: Dreaming of a home that perfectly reflects your style? At The Tin Roof, our design process starts with you. We listen, we guide, and we deliver spaces that are both beautiful and uniquely yours. Schedule your complimentary design consultation today.
• •Headline: More Than Just Furniture, It's a Foundation for Living. Body: We believe furniture should be an investment in comfort, style, and memories. That's why The Tin Roof offers only the finest quality pieces, built to last and designed to inspire. Explore timeless designs and exceptional craftsmanship in our showroom.
• •Headline: The Tin Roof Difference: Quality, Service, and Your Perfect Home. Body: From selecting the perfect sofa to a full room redesign, our dedicated team is here to make the process seamless and enjoyable. Experience the personalized service and exceptional quality that has made The Tin Roof a Spokane tradition.
• •Headline: Style That Speaks Volumes. Quality That Endures. Body: Discover furniture and décor that blends contemporary trends with timeless appeal at The Tin Roof. Our designers are passionate about helping you find pieces that not only look stunning but also stand the test of time.