Brand Tone

The predominant brand tone is aspirational and professional, aiming to inspire customers with beautiful design possibilities while maintaining an air of expertise and high quality. It is also helpful and informative.

Brand Values

• •Design Excellence
• •Quality & Durability
• •Customer Inspiration
• •Expertise
• •Variety & Choice

Best Practices

• •Lead with a Visual: Whether on social media or the website, always start with a high-quality, aspirational image or video. The copy should complement and elevate the visual, not just describe it.
• •Use Evocative and Sensory Language: Employ words that evoke feelings of luxury, comfort, and style (e.g., "sophisticated," "serene," "radiant," "tactile"). This reinforces the aspirational tone.
• •Balance Inspiration with Information: Pair inspirational project photos with practical information. For instance, after showcasing a beautiful bathroom, mention the name of the tile collection used and its key benefits (e.g., "water-resistant," "easy maintenance").
• •Maintain a Professional Voice in All Communications: From ad copy to responding to customer comments, the tone should remain professional and helpful. Avoid overly casual slang or humor to maintain the premium positioning of the brand.
• •Educate and Empower the Customer: Consistently use the blog and detailed product descriptions to share expertise. This builds trust and positions the brand as a partner in the customer's design journey, not just a seller of products.

Social Perception

The public and its customers perceive The Tile Company as a premium, reliable supplier of high-end tiles. It is seen as a go-to source for unique and design-oriented products that may not be available from more mainstream suppliers. The brand is associated with modern interior design and architectural projects. Customers view them as professional and responsive.

Copy Examples

• •Elegance, etched in stone. Introducing our new Calacatta Gold collection, where timeless luxury meets modern design. Transform your space into a sanctuary of sophistication. #TheTileCompany #LuxuryTiles #MarbleInspiration #InteriorDesign
• •Dreaming of the perfect kitchen backsplash or a bathroom that feels like a spa? Your vision starts with the right tile. Explore our extensive collection of durable and beautiful tiles and find the foundation for your dream home. Visit our virtual showroom today! #HomeRenovation #TheTileCompanyIndia #KitchenDesign #BathroomTiles
• •Style doesn't stop at your doorstep. Our all-weather outdoor tiles combine rugged durability with impeccable design, creating stunning patios, balconies, and pathways that last. Extend your living space with The Tile Company. #OutdoorLiving #PatioDesign #DurableTiles
• •From the floors beneath your feet to the walls that surround you, tiles are the unsung heroes of interior design. This year, we're seeing bold patterns, rich textures, and sustainable materials take center stage. Discover the top trends that our design experts at The Tile Company are most excited about.
• •The icon of classic design, reimagined. Our ceramic subway tiles offer a clean, versatile canvas for any project. Perfect for creating a bright, timeless look in kitchens and bathrooms, their glossy finish is both easy to clean and effortlessly chic. A simple choice for sophisticated spaces. #SubwayTile #ClassicDesign #MinimalistHome