Brand Tone

Humorous, Playful, Nostalgic, Enthusiastic, Fan-Focused, Authentic, Familial, Informal, Approachable

Brand Values

• •Legacy Preservation: Dedicated to keeping the memory and comedy of The Three Stooges alive.
• •Authenticity: Providing officially licensed merchandise and a genuine connection to the Stooges' heritage.
• •Fan Community: Valuing and engaging with the dedicated fanbase.
• •Fun and Entertainment: Embodying the spirit of The Three Stooges by bringing joy and laughter through their products and communications.
• •Quality: Striving to offer high-quality merchandise that fans can cherish.
• •Family Connection: Highlighting the involvement of the Stooges' descendants in the store's operation.

Best Practices

• •Embrace Stooge Lingo: Incorporate iconic catchphrases, insults (used playfully), and exclamations from The Three Stooges' shorts. Think "Nyuk, Nyuk, Nyuk," "Soitenly," "Wise guy, eh?" "Spread out!"
• •Keep it Light and Humorous: The core of The Three Stooges is comedy. All copy should aim to elicit a chuckle or a smile, avoiding overly serious or corporate language.
• •Speak Directly to the "Knuckleheads": Address the audience as fellow fans and members of the Stooge community. Use inclusive language that fosters a sense of belonging.
• •Highlight Authenticity and Family: Regularly remind customers that they are purchasing official, licensed merchandise from a store with direct ties to the Stooges' families. This builds trust and adds value.
• •Stay Nostalgic but Fresh: While the brand is rooted in nostalgia, ensure the copy remains engaging for today's audience. Connect classic Stooge moments to modern contexts or relatable situations where appropriate.

Social Perception

Trusted Official Source, Nostalgia Evoker, Community Hub, Positive Customer Service, Fun and Quirky

Copy Examples

• •Product (T-Shirt): "Why, soitenly! Slip into this classic Stooges tee and get ready for some nyuks. Guaranteed to make any knucklehead grin from ear to ear. Get yours before Moe swipes 'em all!"
• •Social Media (New Product Launch): "Calling all chowderheads! 🎉 Fresh off the delivery truck – our new [Product Name] has arrived! Perfect for [Occasion/Use] or just spreading some Stooge cheer. Link in bio before Curly gets his mitts on 'em! #ThreeStooges #Shopknuckleheads #NewMerch #WoobWoobWoob"
• •Email (Holiday Promotion): "Don't be a nitwit this holiday season! Give the gift of laughter with authentic Three Stooges gear from Shopknuckleheads. From cozy hoodies to collectible figures, we've got something for every wise guy (and gal!) on your list. Enjoy [Discount]% off – spread out!"
• •Website Banner (General): "Shopknuckleheads: The Official Home for All Things Stooge! Relive the laughs, the slaps, and the sheer comedic genius. We're not imitators, we're the real deal, run by the family! Poifect!"
• •Product (Collectible Item): "A 'poifect' addition to any collection! This limited-edition [Collectible Name] captures the knuckleheaded charm of Moe, Larry, and Curly. Crafted with care and officially licensed – because you deserve the genuine article. Don't be a victim of circumstance, order yours today!"