Brand Tone

Educational & Informative, Empowering & Confidence-Building, Approachable & Supportive, Professional & Expert-Driven, Inclusive & Ethical

Brand Values

• •Natural Beauty & Harmony
• •Inclusivity
• •Ethical Practice
• •Education & Guidance
• •Quality & Efficacy
• •Self-Care & Confidence
• •Artistry & Innovation

Best Practices

• •Emphasize "Natural Intention": Always frame beauty and treatments around enhancing existing features and achieving harmonious, natural-looking results, rather than drastic alteration.
• •Educate, Don't Just Sell: Provide value by explaining the "why" and "how" behind products and services. Use clear, accessible language even when discussing medical-grade aspects.
• •Maintain an Empowering and Inclusive Voice: Ensure messaging is welcoming to all skin tones and types. Focus on building confidence and making clients feel understood and supported.
• •Highlight Expertise with Approachability: Leverage Vanessa Lee's credentials and the brand's medical expertise, but deliver this information in a way that is helpful and guiding, not intimidating.
• •Keep it Positive and Reassuring: Acknowledge that the beauty world can be overwhelming, and position the brand as a trusted guide to simplify self-care and achieve desired results ethically.

Social Perception

Trusted & Reputable, High-Quality & Premium, Inclusive & Welcoming, Educational Resource

Copy Examples

• •Unlock your natural radiance. Our [Specific Treatment, e.g., Glow Facial Balancing] is more than a procedure; it's a personalized journey to enhance your unique facial harmony. We believe in results that celebrate you. ✨ Learn more about our Natural Intention Beauty Guidance via the link in bio. #TheThingsWeDoBeauty #NaturalBeauty #FacialHarmony #SelfCare
• •Medical-Grade Results, Effortless Radiance. Discover our curated skincare line, formulated by Vanessa Lee with the safest, most effective ingredients for *every* skin tone. Because beautiful skin shouldn't be complicated. Shop now. [Link]
• •Demystifying [Skincare Ingredient/Concern, e.g., Retinoids]! ✨ Our founder, Vanessa Lee, breaks down everything you need to know – from benefits to best practices – in our latest blog post and podcast episode. Empower your skincare journey with knowledge. Read/Listen here: [Link] #SkincareEducation #ExpertAdvice #TTWD
• •Got skincare questions? 🤔 Vanessa Lee is going LIVE this Thursday at 7 PM PST to answer your most pressing concerns about achieving your best skin. Tap the sticker to submit your question! #AskVanessaLee #BeautyExpert #InclusiveBeauty #TheThingsWeDoBeauty
• •Meet your skin's new best friend: The [Product Name]. Crafted with [Key Ingredient 1] and [Key Ingredient 2], this potent yet gentle formula works to [Specific Benefit 1, e.g., visibly brighten] and [Specific Benefit 2, e.g., deeply hydrate], revealing a complexion that feels as good as it looks. Suitable for all skin types. Experience the confidence of truly healthy skin.