Brand Tone

Professional, Expert, Innovative, Supportive, Community-Oriented, Enabling, Empowering, Reliable, and Secure

Brand Values

• •Innovation
• •Openness & Collaboration
• •Reliability & Scalability
• •Security
• •Customer Empowerment & Simplification
• •Global Reach
• •Ecosystem Building

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of LoRaWAN, use clear, concise language. Avoid overly jargon-filled copy where possible, or explain technical terms when addressing a broader audience. Focus on benefits and solutions.
• •Emphasize Expertise and Reliability: Back up claims with facts, figures (e.g., number of connected devices, global reach), and case studies or testimonials when appropriate. This reinforces the professional and trustworthy image.
• •Foster a Sense of Community and Support: Regularly acknowledge and engage with the developer community. Use inclusive language and highlight the collaborative nature of The Things Network and the broader LoRaWAN ecosystem.
• •Showcase Innovation and Forward-Thinking: Keep the copy fresh by highlighting new product developments, technological advancements, and future-oriented applications of LoRaWAN.
• •Maintain a Consistent Voice Across All Channels: Whether it's a technical blog post, a LinkedIn update, a YouTube tutorial, or website copy, ensure the core tone (professional, innovative, supportive) remains consistent, adapting slightly for the specific audience of each platform.

Social Perception

Leader in LoRaWAN, Go-To Resource for Developers, Trusted Partner for Enterprises, Innovative and Forward-Thinking, Slightly Complex for Absolute Beginners (but with strong support), Associated with "The Things Conference"

Copy Examples

• •Headline: Unlock the Power of LoRaWAN. Effortlessly. Body: Build, manage, and scale your IoT solutions with The Things Stack. Our robust and secure LoRaWAN network server simplifies development, so you can focus on innovation. Join millions of connected devices worldwide. CTA: Explore The Things Stack
• •Headline: Your Vision, Connected. Our Expertise, Guaranteed. Body: From smart cities to industrial IoT, The Things Industries provides the complete LoRaWAN toolkit. Leverage our cutting-edge hardware, powerful software, and expert support to turn your IoT concepts into reality. CTA: Get Started Today
• •Headline: Scale Your IoT Securely with The Global LoRaWAN Leader. Body: Trusted by enterprises and developers globally, The Things Industries offers unparalleled reliability and security for your LoRaWAN deployments. Connect with our vibrant community and robust ecosystem. CTA: Discover Enterprise Solutions
• •Headline (for The Things Shop): The Best LoRaWAN Hardware, Right Here. Body: Equip your IoT projects with high-performance gateways, nodes, and antennas from The Things Shop. Seamlessly integrated with The Things Stack for rapid deployment and optimal performance. CTA: Shop LoRaWAN Gear
• •Headline (Community/Developer Focus): Innovate with LoRaWAN. We’ve Got Your Back. Body: Dive into the world of IoT with The Things Network and The Things Stack. Access comprehensive documentation, a supportive global community, and the tools you need to bring your LoRaWAN projects to life. CTA: Join Our Community