Tono de Marca

Fun and Playful, Approachable and Friendly, Enthusiastic and Innovative, Helpful and Informative

Valores de Marca

• •Accessibility/Convenience
• •Quality Ingredients
• •Inclusivity
• •Fun and Enjoyment
• •Innovation
• •Transparency (to a degree)

Mejores Prácticas

• •Embrace Exuberance: Use exclamation points appropriately, and choose lively, positive, and energetic words (e.g., "bursting," "delicious," "fun," "vibrant," "joy").
• •Keep it Simple and Clear: Avoid jargon. Instructions and descriptions should be easy to understand, reflecting the "easy to use" nature of the products.
• •Highlight the "Fun" Factor: Focus on the enjoyable experience of making and drinking bubble tea. Use playful language and scenarios.
• •Be Inclusive and Welcoming: When mentioning features like "vegan" or "gluten-free," do so in a natural, informative way that welcomes all customers.
• •Focus on Benefits, Not Just Features: Instead of just saying "fruit syrups," say "delicious syrups made with real fruit for an authentic taste." Connect the product features to the enjoyment and ease for the customer.

Percepción Social

Positive for Home Use, Appreciation for Dietary Options, Good Value (generally), Historically Innovative and Trendy, Concerns about Specifics

Ejemplos de Copy

• •Headline: Pop, Sip, Hooray! Your At-Home Bubble Tea Party Starts Now! Body: Tired of waiting in line? Become a bubble tea master in your own kitchen with The TeaShed! Our easy-to-use kits are packed with real fruit flavour and fun popping boba. Get ready for a taste explosion!
• •Headline: Unleash Your Inner Boba Barista! ✨ Body: Who knew creating delicious, Insta-worthy bubble tea could be THIS simple? Our kits have everything you need – from yummy fruit syrups to those irresistible popping pearls. P.S. They're vegan & gluten-free too!
• •Headline: Real Fruit, Real Fun, Real Easy Bubble Tea. Body: Say goodbye to complicated recipes! The TeaShed brings you the joy of authentic bubble tea with simple steps and delicious, natural flavours. Perfect for an afternoon treat or a fun activity with friends.
• •Headline: Why Just Drink Tea When You Can POP It? Body: Experience the thrill of bursting boba! Our popping pearls, made with real fruit juice, add a burst of excitement to every sip. Explore our vibrant flavours and get creative with your bubble tea creations at home.
• •Headline: Gift the Joy of Bubble Tea! (Or Keep It All For Yourself – We Won’t Judge 😉) Body: Looking for a unique and tasty gift? Our bubble tea kits are a guaranteed smile-maker! Easy to make and oh-so-delicious, they're perfect for boba lovers of all ages.