Brand Tone

Friendly and Welcoming, Playful and Whimsical, Approachable and Inclusive, Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Inclusivity
• •Customer Empowerment & Confidence
• •Affordability & Trendiness
• •Community Focus
• •Personal Connection
• •Joy and Fun
• •Timeless Style with a Coastal Twist

Best Practices

• •Embrace the "Mermaid Obsessed" & Coastal Vibe: Consistently use playful, ocean-themed, and mermaid-related language and imagery where appropriate. Words like "dive in," "making waves," "treasure," "grotto," and emojis like 🧜‍♀️, ✨, 🌊 can reinforce this.
• •Champion Inclusivity Loudly and Proudly: Always mention size inclusivity (S-3XL) and reiterate the "style doesn't have a size" message. Showcase diverse body types in imagery.
• •Maintain a Friendly, Conversational, and Community-Focused Voice: Address the audience directly and warmly (e.g., "Hey, mermaid!," "your Teal Tail family"). Encourage interaction, share customer photos (with permission), and highlight community events.
• •Balance Trendy with Timeless & Comfortable: While highlighting new trends, also emphasize the comfort, practicality, and lasting style of the clothing. Use words like "comfy," "effortless," "everyday chic."
• •Be Enthusiastic and Authentic: Let the passion for fashion, the brand, and the customers shine through. Whether it's Kristen on a live sale or a social media caption, genuine enthusiasm is contagious and builds connection.

Social Perception

Positive & Supportive, Community Hub, Size-Inclusive Champion, Friendly and Engaging, Fun and Unique

Copy Examples

• •Dive into your new favorite dress! 🧜‍♀️ Our latest arrival is making waves – comfy, chic, and perfect for every body (sizes S-3XL!). Feel as fabulous as a mermaid finding her sparkle. Shop the look now on our app or website! #TealTailStyle #MermaidVibes #SizeInclusiveFashion #TrendyComfort #ShopSmall
• •More than just a boutique, The Teal Tail is your Brigantine family! We're woman-owned, mermaid-obsessed, and passionate about finding you comfortable, trendy, and affordable styles that make you shine (S-3XL). ✨ Join our Tuesday Night Live sales at 7 PM EST or visit us in-store for a splash of fun! Learn more: [Link to Website/App] #TheTealTail #BrigantineNJ #WomensFashion #StyleHasNoSize #CommunityLove
• •Feeling confident & coastal in my @shoptealtail fit! 🌊 Obsessed with their size-inclusive, super cute pieces that don't break the bank. Use code TIKTOK10 for a discount on your first haul! 😉 #shoptealtail #OOTD #SizeInclusive #AffordableFashion #MermaidCore #BoutiqueFinds
• •Catch of the Day! 🎣 Reel in amazing deals at The Teal Tail – Your treasure trove of style awaits! Body Snippet: Hey, mermaid! Ready to refresh your wardrobe without emptying your Grotto? Our latest collection of comfortable, trendy pieces (yes, in YOUR size from S-3XL!) is now on sale. Don't miss out on these fashionable finds!
• •Welcome to The Teal Tail! Where style is for every body & every budget. Dive into trendy, comfortable fashion (S-3XL) with a splash of mermaid magic. ✨ Shop online, on our app, or visit our Brigantine store!