Brand Tone

Enchanting, Elegant, Warm, Traditional, Personalized & Attentive

Brand Values

• •Creating Memorable Experiences
• •Tradition & Heritage
• •Quality
• •Hospitality & Warmth
• •Community Connection
• •Elegance & Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., enchanting, elegant, warm, traditional) with examples of do's and don'ts for language, vocabulary, and even emoji use. Share this with anyone creating content.
• •Immerse in the Ambiance: Regularly spend time at The Tea House (if possible) or thoroughly review imagery and customer descriptions to keep the unique atmosphere front-of-mind when writing. The physical experience strongly dictates the brand.
• •Use Storytelling: Weave in the history of the Los Rios District and the tea house itself. Share stories of memorable events or customer experiences (with permission) to reinforce the value of creating special moments.
• •Prioritize Visual-Verbal Consistency: Ensure the language used in captions and text complements the elegant, whimsical, and charming visuals shared on Instagram, Facebook, and TikTok. The words should enhance the feelings evoked by the images.
• •Engage Authentically: When responding to comments and reviews, maintain the warm, appreciative, and slightly formal yet friendly tone. Address any concerns with grace, reinforcing the commitment to hospitality and a positive guest experience.

Social Perception

A Special Occasion Destination, An Escape, Quintessentially "Tea Party", High Quality & Worth the Price, Instagrammable & Picturesque, Family-Oriented & Welcoming

Copy Examples

• •Instagram Post: "Step into a storybook setting 🌸✨. Our garden is blooming, and the kettle is always on. Join us for an afternoon of delicate sips, delicious bites, and moments you'll cherish. #TeaHouseonLosRios #EnchantingEscapes #AfternoonTea #SanJuanCapistrano"
• •Facebook Ad (targeting event planners/bridal showers): "Host your dream bridal shower amidst historic charm and whimsical gardens. 💍💐 At The Tea House on Los Rios, we create unforgettable celebrations with elegant tea service, delectable treats, and personalized touches. Let us make your special day magical. Learn more & book your event: [Link]"
• •Website Homepage Snippet: "Welcome to The Tea House on Los Rios, where history, charm, and delightful flavors meet. Nestled in California's oldest neighborhood, our quaint cottage and lush gardens offer a timeless escape. Indulge in traditional afternoon tea, celebrate life's special moments, or simply unwind with a perfect cup. Your enchanting experience awaits."
• •Email Newsletter Subject: "A Moment of Magic: Your Invitation to Afternoon Tea ✨" Body Snippet: "Dear [Customer Name], escape the everyday and treat yourself to an enchanting afternoon at The Tea House on Los Rios. Imagine warm, freshly baked scones, an array of delicate finger sandwiches, and your choice from our curated selection of premium loose-leaf teas, all served in our historic cottage or sun-dappled garden. Book your table today for a truly memorable experience."
• •TikTok Video Caption Idea (showing a beautifully set table): "Your fairytale tea party awaits! 🍰🫖✨ Tag who you'd bring to The Tea House on Los Rios for an unforgettable afternoon! #TeaTime #MagicalMoments #LosRiosHistoricDistrict #SJC #HighTeaLove"