Brand Tone

Personal, Passionate, and Sophisticated

Brand Values

• •Sustainability and Conscious Shopping
• •Authenticity and Trust
• •Appreciation for Craftsmanship
• •Individuality and Timelessness

Best Practices

• •Always Tell the Story: Never just list features. Frame every product within a narrative of its history, craftsmanship, or the feeling it evokes. This aligns with the core value of appreciating items with a story.
• •Maintain the Founder's Voice: Write as Nicole would speakpersonally, passionately, and with expertise. Use "I" and "my" to reinforce that a real, dedicated person is behind the brand. This builds trust and differentiates from larger, impersonal retailers.
• •Emphasize "Conscious" and "Timeless" over "Used" or "Second-hand": The language should always be aspirational. Frame vintage as a deliberate, intelligent, and sustainable choice for a sophisticated consumer, not just a cheaper alternative.
• •Educate the Audience: Use copy to teach. Explain what makes a particular leather special, a specific stitching technique rare, or why a design from the 80s is superior. This positions the brand as a trusted expert and adds value beyond the product itself.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or an email, the tone of personal, sophisticated passion must be unwavering. This creates a cohesive and memorable brand experience for the customer.

Social Perception

Perceived as a high-end, niche boutique run by a passionate expert, a trusted source for rare vintage luxury goods from Japan, fostering trust and shared appreciation through the founder's personal touch.

Copy Examples

• •The art of simplicity. This vintage Celine Triomphe doesn't shout, it whispers. Feel the buttery soft calfskin and notice the flawless hardwarea testament to an era when things were made to last. Not just a bag, but a piece of history waiting for its next chapter. Is it yours? DM for details. #VintageCeline #TimelessLuxury #TheTanpopoRoom
• •A rare find from the archives. This Bottega Veneta Intrecciato shoulder bag showcases the meticulous hand-woven craftsmanship the house is revered for. Sourced from a private collection in Tokyo, its condition is exceptional. Owning this piece is an investment in sustainable fashion and enduring style. Authenticity guaranteed.
• •Tired of trends? Invest in timeless. The Tanpopo Room brings you curated vintage designer bags from Japan, each with a story to tell. By choosing vintage, you're not just acquiring a beautiful accessoryyou're making a conscious choice for the planet. Discover craftsmanship that endures. Shop our new arrivals.
• •I've always believed that the best things in life have a soul. This week, I was lucky enough to source a small collection of vintage Fendi bags that truly embody that spirit. Each stitch tells a story of Italian artistry. See the collection before it goes publica special thank you for being part of our community.
• •'What do I look for when sourcing?' It's all in the details! The weight of the hardware, the quality of the leather, the story I can feel behind it. I only choose pieces I would treasure myself. Ask me anything about our latest finds! #AskTheFounder #VintageExpert