Brand Tone

Nostalgic and Evocative, Friendly and Customer-Centric, Passionate and Enthusiastic, Authentic, Playful and Engaging

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Nostalgia and Connection
• •Quality
• •Sharing Culture

Best Practices

• •Always Center on Nostalgia and Authenticity: Continuously weave in themes of childhood memories, tradition, and genuine Indian flavors. Use evocative language that transports customers.
• •Maintain a Friendly, Approachable Voice: Address customers warmly, use positive language, and express gratitude for their support. Phrases like "Happy Customers = Happy Us" encapsulate this.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for the products and Indian culture shine through in descriptions and storytelling.
• •Be Visually Consistent with the Tone: Ensure that images and videos (especially on social media) reflect the vibrancy, color, and joy associated with the snacks and the feeling of nostalgia. TikTok content is a good example.
• •Engage Directly and Personally: Respond to comments and messages in a way that reinforces the friendly, customer-centric approach, as seen in their TikTok interactions.

Social Perception

Positive Customer Reviews, Engaged TikTok Community, Appreciation for Nostalgia, Valued for Variety and Accessibility

Copy Examples

• •Headline: "Unlock a Box of Childhood Memories. ✨ Taste India, One Tangy Treat at a Time." Body: Remember those carefree days and the snacks that made them sweeter? We bring those authentic Indian flavors right to your doorstep. Get ready to smile!
• •Social Media Post (with a vibrant image of snacks): "Warning: May cause sudden cravings and flashbacks to your happiest desi days! 😉 Which of these Tangy Shop favorites takes you back? Tell us below! #TangyShop #IndianSnacks #NostalgiaInABite #ChildhoodMemories"
• •Product Description (for a popular candy): "Remember the joy of [Candy Name]? That burst of tangy, sweet, and spicy goodness? We've got it! Sourced directly from the heart of India, just like you remember. Add a pack (or three!) to your cart and let the good times roll."
• •Email Subject Line: "Psst... Your Childhood Called (It Wants These Snacks!)" Email Body Snippet: "Hey [Customer Name], we heard you might be missing the authentic taste of home. At The Tangy Shop, we're all about bringing those cherished Indian snacks and candies to you, wherever you are. Because everyone deserves a little taste of nostalgia!"
• •Promotional Banner: "Happy Tummies, Happy Us! 😊 Enjoy [Discount]% Off Your Next Tangy Adventure. Your favorite Indian treats are just a click away!"