Brand Tone

Authentic, Warm & Friendly, Passionate, Trustworthy & Reliable, Appetizing & Celebratory

Brand Values

• •Tradition & Heritage
• •Quality
• •Authenticity
• •Family & Community
• •Customer Satisfaction
• •Passion for Food

Best Practices

• •Embrace 'Handmade with Love': Consistently use warm, affectionate language.
• •Highlight Authenticity & Heritage: Always refer back to the 'family recipe since 1957'.
• •Be Descriptive & Appetizing: Use vivid language that appeals to the senses when describing the tamales.
• •Maintain a Friendly & Approachable Voice: Whether on social media, email, or the website, the tone should feel like a friendly conversation.
• •Focus on Shared Experience & Celebration: Frame tamales not just as food, but as part of celebrations, family gatherings, and comforting moments.

Social Perception

Positive, Convenient, Nostalgic/Comforting, Specialty Product, Limited Mainstream Awareness (Potential Growth Area)

Copy Examples

• •Instagram Post: Unwrap a taste of tradition! ❤️ Our family's secret recipe, passed down since 1957, brings authentic Mexican tamales straight to your door. Every bite is handmade with love and the finest ingredients. Ready for a fiesta of flavor? 🌶️🌽 Order yours today! #OriginalTamaleCo #HandmadeTamales #MexicanFood #FamilyRecipe #NationwideShipping #TamaleLove
• •Facebook Ad: Headline: Taste the Tradition. Real Mexican Tamales, Delivered. Body: From our family kitchen to yours! Since 1957, The Original Tamale Co. has been handcrafting authentic tamales bursting with flavor. Pork, Chicken, Beef, Sweet, or Cheese & Jalapeño – which one will you try first? Shipped nationwide. CTA: Shop Now
• •Email Subject Line: A Warm Hug in Every Tamale ❤️ + Free Shipping This Week!
• •Website Banner: Make Your Holidays Delicious! ✨ Order Authentic, Handmade Tamales – A Family Tradition Since 1957. Ship the Love Nationwide!
• •Product Description Snippet: Ignite your taste buds! Our Spicy Pork Tamales are a fiery tribute to tradition, handmade with tender, slow-cooked pork, our signature spice blend, and love, all wrapped in a soft corn masa. Perfect for those who like a little kick in their comfort food. Order a dozen (or two!) and get ready for a flavor fiesta!