Brand Tone

Creative & Artistic, Passionate & Enthusiastic, Youthful & Trendy, Approachable & Community-Oriented, Confident & Proud

Brand Values

• •Originality & Self-Expression
• •Artistry & Craftsmanship
• •Passion for Pop Culture
• •Quality
• •Customer Connection

Best Practices

• •Embrace Fandom Language: Use terms, references, and inside jokes relevant to anime and pop culture where appropriate. This shows authenticity and connects with the target audience. (e.g., "Level up," "Saga," "Unleash your inner [character type]").
• •Highlight the Artistry: Consistently remind the audience that these are hand-painted, custom pieces. Use words like "meticulously crafted," "hand-painted," "unique design," "wearable art."
• •Keep it Enthusiastic and Passionate: Let the genuine excitement for the themes and the creative process shine through in the language. Use exclamation points judiciously and positive, energetic vocabulary.
• •Foster Community Interaction: Ask questions, run polls, and encourage user-generated content and comments. Make the audience feel like part of "THE TALES" story.
• •Stay Visually Driven: While copy is important, remember the product is highly visual. Ensure the copy complements and enhances the images/videos, rather than just describing them. Use descriptive language that evokes the visual appeal of the artwork.

Social Perception

Highly Skilled Artists, Unique & Desirable Products, Good Quality, Responsive (on social media), Niche Experts

Copy Examples

• •Instagram Post (New Design Reveal): Level up your look! 🔥 Fresh off the brush – this custom [Character/Theme] piece is ready to turn heads. Which saga should we tackle next? Drop your dreams in the comments! 👇 #TheTalesCustoms #AnimeKicks #CustomSneakers #HandPainted #PopCultureArt
• •Website Product Description (Generic Custom Sneaker): Unleash your story. At THE TALES, your favorite characters and iconic moments come to life on your feet. Each pair is meticulously hand-painted by our artists, transforming premium sneakers into a unique masterpiece that’s 100% you. Dare to wear your passion? Let's create.
• •TikTok Video Caption (Process Video): Watch the magic happen! ✨ From blank canvas to wearable art. Who recognizes this legend in the making? 😉 #CustomProcess #SneakerArt #AnimeArt #TheTales #WorkInProgress #SatisfyingArt
• •Promotional Email Subject Line: Your Fandom, Your Feet: New Drops & Custom Slots Open at THE TALES! *Email Body Snippet:* Hey [Customer Name], ready to step into a world of pure imagination? At THE TALES, we're all about bringing your favorite stories to life, one brushstroke at a time. Explore our latest hand-painted creations or dream up your own legendary design...
• •Instagram Story (Interactive Poll): *Image: Two different anime characters* Ultimate showdown! 🔥 Which of these icons deserves the next custom spotlight? VOTE NOW! 👇 #AnimeBattle #CustomChoice #TheTalesDesigns #FanArtFriday