Tono de Marca

sentimental, compassionate, and personal

Valores de Marca

• •Emotional Connection
• •Personalization and Customization
• •Compassion and Healing
• •Appreciation and Gratitude
• •Quality and Craftsmanship

Mejores Prácticas

• •Lead with Emotion: Always start with the "why"—the feeling, the memory, the person. Use words like "cherish," "remember," "celebrate," "connect," and "love" to maintain the sentimental tone.
• •Emphasize the "Hand-Stamped" Process: Consistently mention that pieces are "hand-stamped." This reinforces the values of personalization and human touch, distinguishing the brand from mass-produced competitors.
• •Tell a Story in Every Description: Frame product descriptions around a narrative. Instead of just listing materials, describe who the piece is for (e.g., "For the mother who holds her family together," "A tribute to a friendship that knows no distance").
• •Use a Compassionate and Gentle Voice for Sensitive Products: When writing about cremation or memorial jewelry, use gentle, empathetic, and comforting language. Phrases like "a gentle reminder," "keep their memory close," and "love changes form" are on-brand.
• •Maintain a Consistent Call-to-Action: End copy with invitations that align with the brand's values. Instead of a simple "Shop Now," use phrases like "Tell Your Story," "Create Your Keepsake," or "Share Your Love."

Percepción Social

Customers perceive the brand as a source for beautiful, high-quality, and deeply meaningful gifts. It is seen as reliable, with excellent customer service and quick delivery. It is particularly valued for creating subtle and delicate memorial pieces that help preserve the memory of loved ones.

Ejemplos de Copy

• •Jewellery That Tells Your Story. Hand-stamped in the UK, each piece is crafted with love to hold your most cherished names, dates, and memories close to your heart.
• •Keep your loved ones near with our beautifully personal necklace. Each letter is hand-stamped with compassionate intention, creating a unique piece that’s as special as the names it carries. A delicate, everyday reminder of your deepest connections.
• •Subject: A Gift That Says It All. In a world of fleeting moments, some things deserve to be held onto forever. Our memorial and personalized collections are designed to do just that—transforming your stories of love and loss into timeless keepsakes. Find a piece that speaks to your heart.
• •What three words describe your greatest love? Our #shareyourthree collection is more than just jewelry; it's a promise to appreciate, a reason to celebrate, and a way to share what’s in your heart. #ThetaJewellery #HandstampedWithLove #PersonalisedGiftsUK
• •Founded on the belief that jewelry should be as meaningful as it is beautiful, Theta Jewellery began with a simple mission: to help you tell your story. As a Theta Healing Practitioner, our founder Julie infuses every hand-stamped creation with unconditional love, crafting not just an accessory, but a personal talisman of healing, connection, and joy.