Brand Tone

empowering, chic, and friendly

Brand Values

• •Inclusivity
• •Confidence
• •Customer Satisfaction
• •Modern Style

Best Practices

• •Lead with Confidence: Start captions and descriptions with empowering and positive language. Use words like "shine," "celebrate," "empower," and "confident" to reinforce the core brand message.
• •Stay Visually Consistent: Continue using high-quality, original photos and videos that reflect the brand's chic and modern aesthetic. Ensure model diversity to authentically represent inclusivity.
• •Engage Authentically: Respond to comments and messages with the same friendly and helpful tone. Use emojis like ✨, 💖, and 🔥 to maintain a youthful and personable voice, but avoid overusing them.
• •Create a "Voice" Guide: Develop a simple internal document outlining key brand vocabulary, approved emojis, and the dos and don'ts of communication to ensure anyone posting maintains the established tone.
• •Tell a Story: Use captions to describe not just the product, but the feeling or occasion it’s perfect for. Phrases like "The perfect two-piece ensemble for any occasion" help customers visualize themselves in the clothing.

Social Perception

The brand is perceived as a legitimate and stylish online retailer, not a drop-shipping business, due to its consistent branding, original photography, and distinct aesthetic. The active and positive engagement on their social media posts suggests a loyal and satisfied customer base that appreciates the styles offered and the brand's focus on inclusivity.

Copy Examples

• •Stop everything. 🛑 The dress of your dreams just landed. ✨ The ‘City Lights’ Maxi is here to make every entrance a moment. Tailored for confidence, designed for you. Tap to shop before she’s gone! #SweetSuiteStyle #HoustonBoutique #NewArrivals #OOTD
• •Your curves deserve the spotlight. At The Sweet Suite Boutique, we celebrate every body with chic, modern fashion from S-3XL. Find your perfect fit for brunch, date night, and everything in between. Feel confident, look amazing. Shop our Plus Collection now for 15% off your first order! #InclusiveFashion #PlusSizeStyle #SweetSuiteBoutique
• •Dressed in Confidence. Your style, your moment. Discover our collection of chic looks designed to make you shine. Free shipping on orders over $100.
• •💖 Don’t wait! Your new favorite outfit is on sale.
• •Packing up this little bit of ✨magic✨ for another amazing customer! Your support means the world to us! 💖 Can you guess what’s in the box? 👀 #SmallBusiness #HoustonTX #FashionBoutique #PackAnOrder