Brand Tone

Friendly, Humorous, and Nostalgic.

Brand Values

• •Customer Satisfaction
• •Nostalgia and Connection
• •Quality
• •Integrity and Respect
• •Humor and Fun

Best Practices

• •Embrace Casual Language: Use contractions (e.g., "don't," "it's"), slang (where appropriate), and a conversational style to maintain a friendly and approachable voice.
• •Lead with Humor and Nostalgia: Start captions, emails, and ads with a funny observation or a relatable memory to instantly connect with the target audience.
• •Be Enthusiastic and Positive: Use exclamation points and energetic language to convey excitement about the products and brand.
• •Focus on Shared Experiences: Frame product descriptions and social media posts around the memories and feelings the designs evoke, creating a sense of community.
• •Maintain a Consistent Voice Across All Platforms: Ensure the tone used on the website, social media, and in customer service interactions is uniformly friendly, humorous, and helpful to build a cohesive brand identity.

Social Perception

The social perception of The Swag Station Tees is polarized. On one hand, the brand has garnered positive feedback for its product quality and customer service, with many customers enjoying the shopping experience. On the other hand, there are serious allegations of fraudulent activity and poor customer support, leading to a negative perception among some consumers. This discrepancy suggests potential inconsistencies in order fulfillment or customer service, impacting the brand's overall trustworthiness.

Copy Examples

• •Remember Saturday morning cartoons? So do we. Wear the nostalgia and let your tee do the talking. #GoodOldDays #90sKid
• •Life's too short for boring clothes. Our tees are scientifically proven (by us) to be 100% funnier. Upgrade your wardrobe and your mood.
• •This year, give the gift of laughter. Our holiday tees are the perfect way to get on Santa's good side. Tap to shop and sleigh your gift list!
• •Your Favorite Memories, Now on a T-Shirt. High-quality, hilarious, and conversation-starting tees designed for those who love a good throwback.
• •They don't make 'em like they used to... but we do. The Swag Station Tees brings back the best of the good old days with designs that feel like a time machine. Find your favorite memory today.