Brand Tone

Caring, Trustworthy, and Fresh

Brand Values

• •Health and Safety
• •Effectiveness and Reliability
• •Sustainability
• •Daily Wellness

Best Practices

• •Lead with the "Why": Always start from the core brand story—two founders who wanted a safer solution for their family. This human element builds trust and differentiates the brand.
• •Balance Gentleness and Strength: Use words that convey both safety ("gentle," "clean," "natural") and effectiveness ("powerful," "lab-tested," "protective"). This dual messaging addresses the two primary concerns of a health-conscious consumer.
• •Focus on Lifestyle Integration: Frame the product as a seamless part of a daily routine. Use phrases like "your daily defense," "everyday essential," and "fits right into your routine" to position it as a wellness product, not just a bug spray.
• •Maintain Ingredient Transparency: Consistently mention the key active ingredients (Lemon Eucalyptus, Cedarwood) and the chemicals that are excluded (DEET, parabens, etc.). This reinforces the value of Health and Safety.
• •Use a Fresh and Optimistic Voice: The copy should reflect a positive outlook. Focus on the freedom the product provides ("Play More, Worry less," "Enjoy the outdoors") rather than dwelling on the fear of bug bites. This aligns with the "Fresh" and "Caring" aspects of the brand's tone.

Social Perception

Customers are likely to perceive The Superbloc as a premium, health-conscious, and trustworthy solution in the insect repellent market. The brand story of two founders solving a personal problem adds a layer of authenticity and relatability. The offering of bundles suggests a perception of the brand as a comprehensive solution for different lifestyle needs.

Copy Examples

• •More playtime, less worry. Our DEET-free repellent is the one thing you'll be happy to share with the whole family. Made with natural botanicals to keep bugs away, so you can focus on the moments that matter. #TheSuperbloc #FamilyFriendly #WorryLess
• •Meet your daily defense. The Bloc Off spray offers lab-tested protection from mosquitoes and ticks, without the harsh chemicals. We formulated it with gentle Lemon Eucalyptus and hydrating Aloe Vera, leaving your skin feeling soft with a light, citrus scent. Safe, effective, and designed for every body, every day.
• •Your DEET-free solution for summer nights is here.
• •Protection that feels as good as it smells. Discover our line of clean, plant-powered repellents.
• •Tired of holding your breath every time you use bug spray? The Superbloc was created out of a frustration with smelly, sticky repellents. Our natural, DEET-free formulas protect your family with the power of plants, so you can enjoy the outdoors without a second thought. Shop now for 6+ hours of worry-free protection.