Brand Tone

Friendly, Whimsical, Supportive, Creative, and Playful

Brand Values

• •Creativity and Beautiful Design
• •Customer Happiness and Stress-Free Experience
• •Personalization and Uniqueness
• •Budget-Friendliness
• •Quality
• •Inclusivity and Respect

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., Whimsical, Friendly, Supportive, Playful, Creative) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "You" and "We" Inclusively: Address the audience directly and personally (e.g., "Hey lovebirds!", "We're here to help you"). This fosters a friendly and supportive connection, making customers feel like part of a creative community.
• •Incorporate Storytelling and Emotion: Share the passion behind the designs (like Danielle’s enthusiasm) and focus on the joy and magic of the occasions the products are for. Use emotive words like "swoon," "dreamy," "cherish," "magic."
• •Maintain Visual Consistency: Ensure that the visual elements (colors, fonts, imagery) used alongside the copy align with the whimsical, colorful, and creative tone of the brand. This reinforces the overall message.
• •Engage Authentically: When responding to comments, messages, and reviews, maintain the established friendly and helpful tone. Personalize responses where possible to show genuine care and reinforce the positive customer experience highlighted in reviews.

Social Perception

Highly Positive, Trusted for Special Occasions, Seen as Creative and Talented, Reliable and Easy to Work With

Copy Examples

• •Dreaming up your perfect day? ✨ Let our [New Suite Name] editable invitation suite add a touch of whimsical magic! Craft your love story, your way, with our easy-to-use templates. P.S. We’re here to help make it fun and totally stress-free! #WeddingInspo #DreamyStationery #TheSundaeCreative
• •Hey lovebirds! Planning your big day should be exciting, not overwhelming. 🥰 At The Sundae Creative, we pour our hearts into creating beautiful, budget-friendly wedding stationery that’s as unique as your love. Explore our editable templates and custom watercolour illustrations – let’s make some magic together! [Link to shop] #WeddingStationery #CustomIllustrations #MakingMemories
• •Ready to make your guests swoon? Our ‘Enchanted Evening’ editable menu template is sprinkled with charm and designed to be delightfully easy to customize. Add your delicious details, print, and voila! A beautiful touch to your tables, without the fuss. We believe in beautiful, stress-free celebrations! #WeddingMenu #EditableTemplate #DIYWedding
• •Guess what, creatives! We're bubbling with excitement to share something new and oh-so-personal! ✨ Introducing our custom pet portrait watercolours! Immortalise your furry best friend in our signature dreamy style. A perfect gift or a cherished keepsake to make your heart smile. Let's capture those precious moments! [Link] #CustomArt #PetPortraits #WhimsicalWatercolours
• •At The Sundae Creative, we’re more than just stationery; we’re about sprinkling joy on life's most magical moments. Founded by Danielle, a Sydney-based artist with a passion for colour and heartfelt design, we’re here to help you create beautiful, personalized pieces that tell your unique story. From dreamy wedding invitations to cherished custom illustrations, we make the creative process fun, easy, and truly yours.