Tono de Marca

Sincere, passionate, empowering, and conscious, with a focus on personal, descriptive, and appreciative language.

Valores de Marca

• •Empowerment
• •Tradition and Craftsmanship
• •Authenticity and Storytelling
• •Ethical Practices
• •Community

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's mission of empowerment and preserving tradition. Don't just sell a shirt; sell the story and the impact behind it.
• •Use Sincere and Passionate Language: Write from the heart. Share the founder's journey, the artisans' stories, and the passion for the craft. Authentic storytelling builds a stronger connection than generic marketing copy.
• •Emphasize "Handmade" and "Conscious": These are key differentiators. Use words like "handcrafted," "artisan-made," "consciously created," and "ethically sourced" to reinforce brand values and appeal to the target audience.
• •Weave in Sensory and Descriptive Details: Talk about the "softness of the cotton," the "vibrant textiles," and the "intricate craftsmanship." This helps the customer appreciate the quality and artistry of the products.
• •Maintain a Consistent and Empowering Voice: Whether writing a product description, a social media post, or an email, the tone should always be empowering, appreciative, and centered on the brand's core values. This creates a cohesive and recognizable brand identity.

Percepción Social

Perceived as genuine, purpose-driven, and a small business with a heart, dedicated to positive impact. Appeals to conscious consumers valuing handmade quality, traditional techniques, ethical production, and story-rich products, fostering a loyal community through authentic personal narrative.

Ejemplos de Copy

• •More than just fabric, it's a story woven with intention. Our new collection celebrates the timeless art of Rajasthani handblock printing, consciously crafted to honor the hands that made it. Wear a piece of heritage. #TheSummerStitch #ConsciousFashion
• •Every stitch empowers. With every purchase, you support our partnership with talented women artisans, providing them with a sustainable livelihood and a platform to share their craft. This is fashion with a purpose. #EmpowerWomen #HandmadeWithLove
• •From the heart of Rajasthan to your wardrobe. Our Mehr Top is handcrafted from soft, breathable cotton and adorned with traditional block prints. A timeless piece that carries the soul of Indian artistry. #SlowFashion #MadeInIndia
• •It all started with a needle, a thread, and a dream. A dream to escape the mundane and create something beautiful. Today, The Summer Stitch is a tribute to heritage and a testament to the power of women. Thank you for being part of our journey. #FemaleFounded #BrandStory
• •The magic in the making. Every pattern tells a story, every color holds a tradition. This is the care and craftsmanship that goes into your Summer Stitch piece. #ArtisanMade #SupportHandmade