Brand Tone

Approachable & Friendly, Passionate & Knowledgeable, Modern & Playful, Quality-Driven & Trustworthy

Brand Values

• •Quality
• •Accessibility & Inclusivity
• •Customer Experience & Service
• •Simplicity (in understanding)
• •Continuous Improvement & Innovation
• •Community & Connection

Best Practices

• •Create a "Brand Voice Chart": Detail key characteristics (e.g., "Friendly, not silly," "Knowledgeable, not preachy," "Playful, but still premium"). Provide "do" and "don't" examples for common phrases or scenarios.
• •Use "Storytelling" with Personality: Share the stories behind the beans, the brand's journey, or customer experiences in a way that reflects the brand's approachable and passionate nature. For example, when describing the "OLD TOWN" blend, they connect it to the experience of their baristas and customer feedback.
• •Be Enthusiastic and Genuine: Let the passion for coffee shine through. Use positive and inviting language. Avoid overly technical jargon unless explained simply. The founders' passion is evident in interviews and should translate to copy.
• •Maintain Visual and Textual Harmony: Ensure the copywriting style matches the bright, modern, and often playful visuals used on the website and social media. The quirky packaging and fun café vibes should be echoed in the text.
• •Focus on the "Why" and the "Benefit": Connect product features (e.g., specific taste notes, roast level) to the customer's benefit (e.g., "perfect for your morning boost," "a comforting cup for a relaxing evening," "makes your coffee routine effortless"). Emphasize their mission: "We make coffee for you to enjoy your daily life".

Social Perception

High-Quality Coffee Provider, Trendy & Aesthetically Pleasing, Reliable & Trustworthy, Innovative & Modern, Approachable Specialty Coffee

Copy Examples

• •Headline: Your Everyday Escape, Brewed. Body: Life's too short for boring coffee. Discover your new favorite ritual with The Summer Coffee Company. From bold espressos to smooth cold brews, we make exceptional coffee simple and delicious. Taste the sunshine!
• •Headline: Meet MR. RUM RAISIN: Your Flavor Adventure Awaits. Body: Intrigued? You should be! Our MR. RUM RAISIN blend is a playful dance of rich coffee and warming, sweet notes. Perfect for when your day needs a little kick of extraordinary. Dare to try something different?
• •Headline: Coffee Lovers Rejoice! Quality You Can Taste, Simplicity You'll Love. Body: We're passionate about coffee, from the bean to your cup. That's why we source the best, roast with care, and make it easy for you to enjoy. Explore our range of beans, capsules, and brewing gear. Your perfect brew is just a click away.
• •Headline: More Than Just Coffee, It's a Summer Vibe. Body: Step into our world where great coffee meets good times. Whether you're grabbing a quick cup, stocking up on your favorite beans, or looking for the perfect gift, The Summer Coffee Company brings a refreshing take to your coffee experience.
• •Headline: Brew Happiness. We'll Show You How. Body: New to specialty coffee? No worries! Our friendly team is here to guide you, and our coffee is designed to be delicious and easy to understand. Let us help you find the perfect match for your taste and brewing style. Because everyone deserves great coffee.